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“Vidas Cruzadas” (Crossed Lives) Delivers Record-Breaking Video Streams on Univision.com
New York, NY -- Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced that “Vidas Cruzadas” (Crossed Lives) has generated record-breaking viewership on Univision.com.
Up to 48,000 daily viewers across the U.S. streamed this exciting webnovela, for a total of more than two million U.S. video streams since its launch. On average, viewers watched 70 percent of every episode. Since August 1st, the “Vidas Cruzadas” microsite had one million visits with seven million pages generated in the U.S. In addition, there have been more than 12,000 messages on “Vidas Cruzadas” videos and forums, making this one of the most active sections on our site.
“Univision Interactive Media offers a deep multimedia experience that includes originally produced programming like ‘Vidas Cruzadas,’ which has become one of our top three most watched properties ever,” said Kevin Conroy, president of Univision Interactive Media. “We are thrilled with the tremendous success of ‘Vidas Cruzadas’ and the enthusiastic feedback it has generated from our audience.”
During its one month run on Univision.com, the webnovela provided a truly interactive experience with a new full page video player, English subtitling and live commentary for each episode. The episodes are still available on Univision.com and fans continue to view “Vidas Cruzadas” in its entirety.
*Source: Univision.com U.S. Traffic Analytics, August – September 2009
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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