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Univision goes directly to its customers this Upfront; presents hispanic consumer as bright spot to help marketers grow today.
New York, NY -- Univision Communications Inc., the nation’s leading Spanish-language media company, announced today its plans to redefine its Upfront approach and go directly to its customers, to reach as many marketers as possible, with a message of growth and partnership. Univision will host regional Partnership Forums focused on helping companies capitalize on the power of the Hispanic consumer as a real growth lever for businesses today. The forums will take place in New York, Los Angeles, Chicago, Miami and Dallas throughout the month of April.
“In this financially challenging environment, the Hispanic consumer may be the only bright spot poised to deliver growth marketers can count on today,” said David Lawenda, president of Advertising Sales and Marketing. “This Upfront season we are on a mission to connect with every marketer and help them see what they are missing if they are not tapping the economic power of this fast growing consumer group.”
Lawenda added: “Univision is more than a media buy. We are a connection to a growing consumer group that is integral to every marketer’s business today.”
Today Hispanics account for more than 50% of the population growth in the nation. The number of Spanish speakers also continues to rise: 35 million in 2009, up from 32 million, just four years ago, with 82% of all Hispanics speaking Spanish at home.
In order to better serve existing and potential clients, Lawenda assembled an in-house team of notable media industry executives, including Lisa McCarthy, (previously with CBS and Viacom) and Peter Lazarus (previously with NBC). In addition, he recruited Graciela Eleta, a 20-year Procter & Gamble marketing veteran and multicultural expert. This team, armed with consumer, category and brand insights, advises clients from a total business perspective and deploys Univision’s proven TV, online, mobile, and radio assets to deliver results.
Univision Communications is a leading integrated media company in the U.S., with one of the top five broadcast networks in America regardless of language; the #1 television station in the country regardless of language; the #1 Spanish-language cable network; the #1 Spanish-language radio group; and the #1 U.S. Spanish-language Internet portal.
About Univision Communications:
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
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