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Univision Launches Multiplatform Campaign Inspiring Volunteerism
New York, NY -- Univision Communications Inc, the leading Spanish-language media company in the U.S., today announced a new campaign to inspire volunteerism, “Unidos Nos Ayudamos Más” (United We Help Each Other More). A champion of the Hispanic community for nearly 50 years, Univision has produced five public service announcements (PSAs) featuring Univision talent encouraging viewers to help one another. The PSAs will begin airing on the network’s satellite feed on Monday, October 19.
Joe Uva, chief executive officer and president, Univision Communications, Inc., announced the “Unidos Nos Ayudamos Más” campaign at the Converge 2009 Digital & Social Media Conference in New York City.
“As a Company whose mission is to empower, inform and entertain the Hispanic community, we take our responsibility to make a real contribution to the greater good seriously,” said Uva. “That is why this effort will build on the success of previous community initiatives that have taught us the impact we can have when we dedicate our resources to driving positive social change.”
The topics covered in the spots complement President Obama’s “United We Serve” campaign and include: education, health, community revitalization, energy and the environment, as well as safety and security (military families). The PSA’s will air on Univision, TeleFutura, Galavisión, Univision and TeleFutura’s local stations, and Univision.com. Univision Radio will also take part in promoting the “Service to America” campaign through local radio promotions encouraging people to volunteer.
Several of Univision’s stations including those in Los Angeles, New York, San Francisco and Puerto Rico have localized this campaign promoting volunteerism and highlighting the unsung heroes of their local communities.
Some of Univision’s top rated shows including “Despierta América” (Wake Up America); news magazine “Primer Impacto” (First Impact) and Sunday public affairs show “Al Punto” (To The Point) will also promote this campaign via segments highlighting heroes that have made a difference in their communities.
On October 19th, viewers are encouraged to visit Univision.com (keyword: Ayudar) to get information about volunteering in their local communities and link to President Obama’s “United We Serve” Spanish-language site (www.servir.gov). In addition, Univision.com will also connect viewers to Univision’s local market sites to learn more about how the local stations are promoting this initiative.
One PSA is available for download at the following Internet address: ftp://ftp.univision.net. USERNAME: servicetoamerica, PASSWORD: unidos
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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