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Univision’s “Premios Juventud” a Hit with Youth of All Ages
Ranks as second most-watched special of the year in any language among Hispanics
Miami, FL -- The star-studded “Premios Juventud” (Youth Awards) proved to be a sweeping success among Hispanic TV viewers of all ages. The first-ever broadcast of the annual event easily beat other more established awards programs such as the Academy Awards, Latin Billboard Music Awards, Grammy Awards, Latin Grammy Awards and Golden Globes in all key Hispanic audience demographics including Households, Persons 2+, Kids, Teens, Adults, Men and Women 18-34 and 12-24, and Adults and Women 18-49.
The hip and unconventional “Premios Juventud” ranked as the second most-watched special of the year regardless of language among Hispanics, only surpassed by the Univision Networks’ popular broadcast of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards), the perennial ratings blockbuster. According to Nielsen Media Research, nearly 4.4 million viewers watched “Premios Juventud,” scoring a 23.3 rating among Hispanic viewing Households. With a 12.8 rating among Adults 18-49, “Premios Juventud” also posted an advantage of 392% over Fox’s 2004 Billboard Music Awards and a 374% advantage over CBS’s Latin Grammys in the same demographic. Boasting the highest ratings of a Hispanic award show debut ever, “Premios Juventud” also attracted nearly double the number of young Hispanic viewers age 12-24 than the 2004 MTV Video Music Awards.
Univision has consistently brought top-rated audience favorites to TV viewers and, with the success of “Premios Juventud” now broadcasts nine of the top ten award specials among Hispanic Households.
To view the exciting highlights of the first-ever “Premios Juventud,” please click here.
Source: Nielsen Hispanic Television Index
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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