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Ford Gives Keys of Holiday Joy to Needy Families on Univision’s Sábado Gigante Christmas Special
•Ford and the Univision Network surprised two families in need and one lucky audience member with all-new 2005 Ford vehicles on the “Sábado Gigante” Christmas Special.
•“Sábado Gigante” is the world’s longest-running TV variety show, on air since 1962 and currently viewed by over 100-million Hispanic consumers worldwide.
•Ford has been the proud automotive sponsor of “Sábado Gigante” since 2000.
Miami, FL -- Today, Ford spread holiday cheer by surprising two families in need and one lucky audience member with two all-new 2005 Ford Freestyles and a 2005 Ford Five Hundred sedan on Univision Network’s top-rated “Sábado Gigante’s” Christmas Special.
The families, whose unique struggles sparked viewers’ interest on previous episodes, obtained special invitations from “Sábado Gigante” producers to attend the taping of this year’s Christmas Special. Little did they know, the show’s host, Don Francisco, and Ford Division had quite a surprise in store to make their holiday season extra special with three brand new automobiles.
“Ford is proud to partner with “Sábado Gigante” to bring joy to these special families in need,” said Steve Lyons, president of Ford Division. “We have a long tradition of supporting the Hispanic community, and these gifts represent another great example of this commitment.”
“It is a pleasure to have a company as well-known and so prestigious as Ford to partner with ‘Sábado Gigante’ to expand its commitment to the Hispanic community,” said Mario Kreutzberger, better known as Don Francisco, host of “Sábado Gigante.”
“I have worked on television for more than 40 years and it is always gratifying to see someone receive something as life-changing as a new automobile. For us, it was very important that two families in need were able to make one of their dreams a reality during our Christmas Special.”
Don Francisco opened the show by reintroducing the Lopez and Martinez-Arroyo families to the audience and recapping some of the hardships they overcame this year. He brought other audience members on-stage to represent each of the families in a series of skill games to win an all-new 2005 Ford Freestyle purpose-built crossover vehicle. At the end of the exciting contest, Hugo and Maria Victoria Lopez were called as the winners. Then a unique twist was added. Just as the Lopez family was presented with their new vehicle and began celebrating, Don Francisco asked the Martinez-Arroyo family to join him on-stage. Suddenly, to their surprise, Don Francisco unveiled a second Freestyle and announced that Ford and “Sábado Gigante” wanted both families to drive home in the all-new crossovers.
In addition to the two Freestyles, Ford and “Sábado Gigante” also announced that one lucky audience member would be randomly selected to join the show’s final contestants in the grand-prize to win an all-new 2005 Ford Five Hundred, Ford’s latest all-wheel drive flagship sedan. Lynette Nigagloni, the lucky audience contestant picked the right key to open the door to the brand new luxurious sedan.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With more than 318,000 employees worldwide, the company's automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and Hertz. Ford Motor Company celebrated its 100th anniversary on June 16, 2003.
The Ford Freestyle is an innovative, purpose-built crossover vehicle designed to change the automotive landscape with the right package, the right powertrain and the right price when it hits the market in the fall. Freestyle blends the aspirational looks of a sport utility vehicle, the versatility of a minivan and the confidence of an all-wheel-drive sedan.
The all-new 2005 Ford Five Hundred reinvents the family car by marrying the body of a contemporary sedan to an all-new vehicle architecture. The unique combination results in an upscale four-door midsize sedan. It is expected to attract customers who appreciate the upright Command Seating™, flexible storage space and all-wheel-drive capability of an SUV, but who want the comfort and drivability of a sedan. It seats five.
About Univision’s Sábado Gigante
“Sábado Gigante” airs every Saturday, 8-11 pm ET/PT (7-10 pm Central/Mountain) on Univision, Hispanic America’s favorite TV network.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 78% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes the Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.
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