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Univision has its best broadcast season ever.
Network's powerhouse primetime novelas continue to beat popular english-language shows during competitive May sweep;
outperform "American Idol" and "Dancing with the Stars" among other shows in key markets.
Triples Telemundo's primetime audience in key total viewers 2+;
nearly triples adults 18-49 and adults 18-34.
KMEX-TV in Los Angeles #1 station in entire U.S., regardless of language once again.
Miami, FL -- The Univision Network announced today it will close the 2008/2009 broadcast season with a total viewing audience of nearly four million, a record in the network’s history and its best broadcast season ever. With one day to go in the all-important May sweep period, Univision’s primetime hit novelas continue to draw more viewers than a great number of popular English-language shows, among all Adults 18-49 and 18-34, not just Hispanics. In addition, according to Nielsen Station Index (NSI), Univision stations across the nation took the #1 spot in primetime in key markets, regardless of language, outperforming such shows as “American Idol” and “Dancing with the Stars,” among others.
According to Nielsen’s National People Meter (NPM), Univision once again ranked as the 5th most-watched network in primetime among Adults 18-49, for all viewers, not just Hispanic.
Overview - 2008/2009 Broadcast Season Performance Through 05/19/2009
Versus the 2007/2008 broadcast season, Univision is set to finish the 2008/2009 broadcast season with an increase of +11% among Total Viewers 2+ (3,921,000), +2% among Adults 18-49 (2,040,000), +7% among Teens 12-17 (233,000) and +9% among Kids 2-11 (553,000)
Meanwhile, the major English-language broadcast networks (ABC, CBS, NBC, FOX, and CW), on average, will end the 2008/2009 broadcast season with a -4% primetime audience deficit among Total Viewers 2+ and -6% among Adults 18-49
This season, Univision…
o ranked as the #1 broadcast network on more nights compared to the 2007/2008 broadcast season among Adults 18-49 (6 nights vs.1 night) and Adults 18-34 (36 nights vs. 31 nights)
o out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX ) on more nights compared to the 2007/2008 broadcast season among Adults 18-49 (42% vs. 27%, or on 1 out of 3 nights) and among Adults 18-34 (80% vs. 79%, or on 4 out of 5 nights)
o delivered nearly two times more Adults 18-49 than the CW (2,040,000 vs. 1,047,000) and Adults 18-34 (1,138,000 vs. 621,000), beating the network every single week during the season in a head to head competition
o was the #1 network on Friday nights, broadcast or cable, among Adults 18-34 and Persons 12-34; and the #3 network, broadcast or cable, among Adults 18-49 (beating NBC, FOX, and CW)
o was the #5 network in primetime among all Total Viewers 2+, Adults 18-49 and Adults 18-34
o averaged three times more Total Viewers 2+ (3,921,000 vs. 1,174,000), Adults 18-49 (2,040,000 vs. 676,000) and Adults 18-34 (1,138,000 vs. 381,000) than Telemundo in primetime
Overview - May 2009 Sweep
Univision’s 8pm novela “Cuidado con el Angel” (Don’t Mess with the Angel) out-delivered several English-language broadcast network TV primetime shows among Adult 18-34 (1,093,000) viewers, including:
o ABC’s “Cupid,” “Surviving Suburbia” and “The Unusuals”
o CBS’s “Cold Case,” “Ghost Whisperer,” “Numb3rs” and “The Unit”
o NBC’s “Law and Order” and “Medium”
o FOX’s “Dollhouse” and “Prison Break”
o CW’s “90210,” “Gossip Girl,” “Smallville” and “Supernatural”
Univision’s 9pm novela “Mañana Es Para Siempre”(Tomorrow is Forever) delivered more Adult 18-34 (1,535,000) viewers than English-language broadcast network TV primetime shows, including:
o ABC’s “Castle,” “Cupid,” Surviving Suburbia,” “Ugly Betty” and “The Unusuals”
o CBS’s “Cold Case,” “Criminal Minds,” “CSI,” “CSI: NY,” “Flashpoint,” “Ghost Whisperer,” “NCIS,” “Numb3rs,” “The Unit” and “Without a Trace”
o NBC’s “Chuck,” “Law and Order,” “Medium,” “My Name Is Earl” and “Southland”
o FOX’s “Bones,” “Dollhouse,” “Lie To Me” and “Prison Break”
o CW’s entire primetime programming line-up including “90210,” “America’s Next Top Model,” “Gossip Girl,” “One Tree Hill,” “Reaper,” “Smallville” and “Supernatural”
Among Adult 18-49 (2,825,000) viewers, Univision’s “Mañana Es Para Siempre” also delivered more viewers than:
o ABC’s “Cupid,” “Ugly Betty” and “The Unusuals”
o CBS’s “Flashpoint” and “Numb3rs”
o NBC’s “My Name Is Earl” and “Southland”
o FOX’s “Dollhouse” and “Prison Break”
o CW’s entire primetime programming line-up including “90210,” “America’s Next Top Model,” “Gossip Girl,” “One Tree Hill,” “Reaper,” “Smallville” and “Supernatural”
The two-hour grand finale of Univision’s hit reality competition “Nuestra Belleza Latina” (Our Latin Beauty; Sunday 05-17-09; 8pm ET/PT, 7pm Central) attracted 4.3 million Total Viewers 2+
Univision’s “El Show de Cristina” (The Cristina Show; Mondays 10pm ET/PT; 9pm Central) increased its audience by +6% among Total Viewers 2+ (3,504,000) compared to the May 2008 Sweep
Univision’s signature weekend program, “Sábado Gigante” (Giant Saturday; Saturdays - 8pmET/PT, 7pm Central) grew +7% among Total Viewers 2+ (2,330,000), +27% among Kids 2-11 (275,000) and +1% among Adults 18-49 (1,036,000), compared to the same period last year
This May sweep, Univision…
o was the #1 network on Friday nights, broadcast or cable, among Adults 18-34, Persons 12-34; and the #3 network, broadcast or cable, among Adults 18-49 (beating NBC, FOX, and CW) and #4 network, broadcast or cable, among Total Viewers 2+ (beating FOX and CW)
o ranked as the #4 network among all Adults 18-34 and all Persons 12-34, beating NBC and CW
o ranked as the #5 network among all Total Viewers 2+ and Adults 18-49
o out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX ) on nearly six out of seven nights (85% of the time or 23 out of 27 nights) among Adults 18-34
o out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX ) on one out of three nights (41% of the time or 11 out of 27 nights) among Adults 18-49
o delivered nearly two times more Adults 18-49 (1,937,000 vs. 1,120,000) and Adults 18-34 (1,045,000 vs. 673,000) than the CW, beating the network every single night during the May Sweep in a head to head competition
o averaged three times more Total Viewers 2+ (3,704,000 vs. 1,189,000) and nearly three times more Adults 18-49 (1,937,000 vs. 711,000) and Adults 18-34 (1,045,000 vs. 387,000) in primetime during the sweep period versus Telemundo
Source: The Nielsen Company, NPM (04/23/2009-05/19/2009) and (04/24/2008-05/21/2008), (09/22/2008-05/19/2009) and (09/24/2007-05/21/2008). Broadcast Primetime defined as M-Sat 8p-11p, Su 7p-11p. Univision data prior to 12/25/2005 based on NPMH. Live+SD.
Local Market Highlights
o This May, the most-watched station in the country is once again Univision’s Los Angeles flagship station KMEX among Adults 18-49, regardless of language.
o Univision’s KMEX in Los Angeles and WXTV in New York once again win the #1 and #2 early evening local newscast rankings among Adults 18-49 in the entire country, regardless of language.
o Univision stations ranked #1 in primetime in the following markets:
- Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and Sacramento
- Adults 18-49: Los Angeles, Miami, Houston and Dallas
- Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and Sacramento
- Total Viewers 2+: Los Angeles, Miami, and Houston
o Univision stations ranked #1 in total day in the following markets:
- Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
- Adults 18-49: Los Angeles, Miami, Houston, and Phoenix
- Persons 12-34: Los Angeles, New York (tie), Miami, Houston, Dallas, Phoenix and Sacramento
o Univision’s primetime novela “Mañana Es Para Siempre” out-delivered English-language primetime shows such as FOX’s “American Idol,” ABC’s “Dancing with the Stars,” CBS’ “CSI” and “Mentalist,” among others, in Los Angeles, Houston, Dallas (tie with “American Idol” Wednesday) and Phoenix among Adults 18-34.
o Univision stations delivered the #1 6pm (5pm Central) early evening local news, regardless of language, in the following markets:
- Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago (tie), Phoenix, and Sacramento
- Adults 18-49: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and San Francisco
- Adults 25-54: Los Angeles, Miami, Houston, Dallas (tie), Phoenix, and San Francisco
o Univision’s early evening local newscast averaged higher viewership than ABC, CBS and NBC’s local newscasts combined among Adults 18-34, regardless of language, in Los Angeles, New York, Miami, Houston, Dallas, and Phoenix.
o Univision stations delivered the #1 11pm (10pm Central) late local news, regardless of language, in the following markets:
- Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and Sacramento
- Adults 18-49: Los Angeles, Houston, and Phoenix
- Adults 25-54: Los Angeles, Houston, and Phoenix
Source: Nielsen Station Index, Live Only preliminary ratings, 04/23/2009-05/19/2009. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT. Total Day is defined as Mon-Sun 6am-2am. Early Evening Local News is defined as newscasts with 6pm ET/PT start time/5pm CT. Late Local News is defined as newscasts with 11pm ET/PT start time/10pm CT (includes regular newscasts only). “Top stations in the US” rankings are based on average impressions, Mon-Sun 6am-2am and Early Evening Local News (based on the above definition).
About Univision Communications:
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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