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Telefutura Takes #2 Spanish-Language Network Spot in Four Major Dayparts
Network hits record third quarter audience levels among households, total viewers, adults 18-49 and adults 18-34
Miami, FL -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the U.S., today announced that for the first time ever, the TeleFutura Network has become the nation’s #2 Spanish-language television network – behind only Univision -- in four key dayparts: daytime, early morning, early fringe and weekend daytime among Hispanic Adults 18-34. TeleFutura also retained its lead as the #2 nationally ranked Spanish-language broadcast network in early morning, daytime and weekend daytime among Hispanic Adults 18-49.
In the 2004 third quarter, TeleFutura was once again instrumental in growing the total Spanish-language television audience, and garnered its highest third quarter audience levels among Hispanic Households, Total Viewers, Adults 18-49 and Adults 18-34 during primetime, daytime, total day, early fringe, late fringe, and weekend daytime.
This quarter alone, TeleFutura experienced Adult 18-49 audience gains of 22% in primetime and 29% in total day, compared to the 2003 third quarter. Since TeleFutura’s alternative lineup of hit game shows, exciting sports broadcasts, successful variety programs and blockbuster movies hit airwaves in January 2002, its Adult 18-49 audience has grown an impressive 120% in primetime and 157% sign-on to sign-off since.
“Quarter after quarter, TeleFutura is continuing to prove that it is a major force in Spanish-language television and we are tirelessly pursuing our goal of becoming the #2 Spanish-language network in the country in each and every daypart,” said Alina Falcon, Executive Vice President and Operating Manager, TeleFutura Network. “Hispanic America has embraced the new viewing choices provided by TeleFutura and we are fully confident that our top-rate offerings will only continue to grow in popularity in the months and years to come.”
The Univision Networks were the home to “Copa América” broadcasts this past quarter and TeleFutura was right in the middle of the action. The world’s longest running national teams soccer tournament drew 11.5 million soccer fans to TeleFutura in July. In addition, “Copa América” averaged more Adult 18-49 and Men 18-49 viewers than the 2003 Post-Season Major League Baseball and 2004 Post-Season NBA Basketball broadcasts.
Audience favorites “Mónica,” “Escándalo TV” and “Quién Tiene La Razón” delivered fantastic quarterly performances, growing their Adult 18-49 audiences by 42%, 57% and 141% respectively, over third quarter 2003. TeleFutura’s hit primetime movie block “Cine de las Estrellas” attracted its largest third quarter audience, increasing Adult 18-49 viewership 11% over last year.
JULY SWEEPS
Primetime
- TeleFutura’s primetime lineup has become an audience favorite across the country, increasing its viewership in New York, Miami, Chicago, Houston, San Antonio and San Francisco among Hispanic Adults 18-49.
Sign-on to Sign-off
- TeleFutura overtook Telemundo once again in total day, clinching the #2 Spanish-language network spot in Los Angeles among Hispanic Adults 18-49 and 18-34.
- More Hispanic Adults 18-49 watched TeleFutura over Telemundo in Sacramento, while more Hispanic Adults 18-34 chose TeleFutura instead of Telemundo in San Francisco and Sacramento, sign-on to sign-off.
- TeleFutura’s Adult 18-49 total day audience grew 43% in Los Angeles, 19% in New York, 19% in Miami, 13% in Houston, 200% in San Antonio and 40% in Phoenix, compared to third quarter 2003.
Daytime
- Compared to the third quarter last year, TeleFutura’s Adult 18-49 daytime audience grew 61% in Los Angeles, 66% in New York, 5% in Miami, 5% in Chicago, 80% in Houston, 14% in Dallas, 100% in San Antonio, 520% in Phoenix, 19% in Fresno and 11% in Tucson.
Early Fringe
- TeleFutura grew its Adult 18-49 audience in early fringe by 488% in Los Angeles, 59% in New York, 84% in Miami, 141% in Chicago, 53% in Houston, 161% in Dallas, 4% in San Francisco, 73% in Phoenix and 109% in Fresno year over year.
Early Evening
- More Hispanic Adults 18-49 in Los Angeles, Chicago, Dallas, San Antonio, Phoenix and Fresno, and more Hispanic Adults 18-34 in Los Angeles, Chicago, San Antonio, Phoenix, Fresno and Tucson, watched TeleFutura’s early evening family-themed novela than Telemundo’s competing news coverage.
Morning
- More Hispanic Adults 18-49 in Los Angeles, Houston, Dallas, Fresno and Tucson, and more Hispanic Adults 18-34 in Los Angeles, Houston, Chicago, Dallas, Fresno and Tucson, watched TeleFutura’s morning novelas than Telemundo’s competing morning news/entertainment program.
The TeleFutura Network was created to provide a new range of viewing choices to U.S. Hispanics of all ages. TeleFutura counter-programs existing Spanish-language television networks, airing alternative genres during nearly every daypart. For example, TeleFutura broadcasts hit movies against primetime novelas, first-run talk shows against daytime novelas, and original novelas against news and talk shows.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
| Contact: |
Stephanie Pillersdorf/Brooke Morganstein
Citigate Sard Verbinnen
212-687-8080
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