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Telefutura Shatters Primetime Record in November Sweep
Outdelivers Telemundo in primetime from 7-8pm and during weekend primetime
Miami, FL -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the U.S., today announced that the TeleFutura Network delivered its highest primetime audience levels in any Sweep period since its launch among Hispanic Adults 18-49 and 18-34. As compared to last year, TeleFutura increased its primetime viewership by 41% among Hispanic Adults 18-49 and 51% among Hispanic Adults 18-34.
TeleFutura outpaced its rival Telemundo in both the weekday primetime 7-8 pm hour and during the weekend primetime block among Hispanic Adults 18-49 and Hispanic Adults 18-34. TeleFutura’s Adult 18-49 and 18-34 audiences during the 7-8 pm hour were 11% and 44% greater than Telemundo’s, respectively. During weekend primetime, TeleFutura’s viewership was 3% and 16% greater than Telemundo’s Adult 18-49 and 18-34 audiences, respectively.
During the November Sweep, TeleFutura continued to gain on its competitor, as it delivered almost 90% of Telemundo’s overall Hispanic Adult 18-34 audience in primetime, versus 69% only one year ago. Among Hispanic Adults 18-49, TeleFutura delivered almost 80% of Telemundo’s overall primetime audience, versus 66% last year. Additionally, during the November Sweep, the estimated median age of TeleFutura’s primetime audience was 29.5, the youngest of any other English- or Spanish-language network. The Univision Network had the second youngest estimated median age of 32.
TeleFutura’s venerable favorites drew record audience levels during the November Sweep. The Network’s primetime movie block, “Cine de Las Estrellas,” posted its best November Sweep results ever, as its Hispanic Adult 18-49 viewership increased by 40% and its Hispanic Adult 18-34 viewership increased by 46% compared to last year. Likewise, “Solo Boxeo” delivered its largest November Sweep audience among Hispanic Adults 18-49 and 18-34, attracting 13% and 22% more viewers, respectively. In addition, game show “100 Mexicanos Dijeron” delivered its best overall Sweep performance ever, averaging 50% and 64% more Hispanic Adults 18-49 and 18-34 respectively, compared to last year.
The semi-final Futbol Liga Mexicana (FLM) match up between Atlas and Guadalajara on November 28th was not only the highest rated FLM telecast of all time on the TeleFutura Network, but also the highest rated program of any genre among Hispanic Adults 18-49 since the Network’s launch in January 2002.
“TeleFutura’s record-breaking November Sweep results demonstrate that in less than three years, we are gaining significant ground in our pursuit of becoming the #2 Spanish-language broadcast network in not only primetime, but every daypart,” said Alina Falcon, Executive Vice President and Operating Manager, TeleFutura Network.
“We are confident that the loyalty of our audience and the appeal of our programming will propel the Network to even greater successes throughout the season.”
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station;
TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
| Contact: |
Brooke Morganstein/Amy Cohen
Citigate Sard Verbinnen
212-687-8080
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