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KMEX Univision 34 wins 2008 Viewership Race; #1 Station in the country, regardless of language, for adults 18-49.
Los Angeles, CA -- In 2008 the # 1 station in the country for Adults 18-49 and regardless of language, was KMEX Univision 34 in Los Angeles.
For 2008, the leading Spanish-language television station in the country, led all competing stations among Adults 18-49 average viewer impressions in Nielsen Station Index from January 1, 2008 to December 31, 2008.
Univision’s KMEX led all competing stations regardless of language during early local evening news (Mon-Fri 6 p.m.-6:30pm), late local news (Mon-Fri 11-11:30pm), primetime and total day. KMEX’s victory included out-delivering New York’s leading stations WABC-TV during local news and total day and WNYW-TV during primetime.
KMEX Univision 34 in Los Angeles has been the market’s long-time ratings leader among this highly coveted demographic in many key dayparts. KMEX’s award-winning early evening local news “Noticias 34” has been the #1 ranked 6 p.m. news in the market among Adults 18-49 for 59 consecutive major Nielsen sweeps (since May 1994).
About Univision Communications:
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
Source: Nielsen Station Index, 1/1-12/31/2008, Live plus 7 data, Adults 18-49 impressions. Total Day is defined as Mon-Sun 6am-2am. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8pm-11pm/Sun 7pm-11pm and FOX/MNT/CW Mon-Sat 8pm-10pm/Sun 7pm-10pm. Early Evening Local News includes head-to-head local newscasts aired Mon-Fri 6pm-7pm. Late Local News includes newscasts aired Mon-Fri 10pm-12am (excludes irregular newscasts).
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