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Rapidly Increasing Hispanic Population Fuels 84% of the Total U.S. Growth Among Adults 18-34 and Adults 18-49
Los Angeles, CA -- Univision Communications Inc. (NYSE: UVN), the nation’s leading Spanish-language media company, today announced that according to Nielsen Media Research, the growth of the 2003 Universe Estimates (U.E.) was driven largely by U.S. Hispanics, who accounted for 84% of growth in the Total U.S. Adult 18-34 and Adult 18-49 demographics, Hispanic populations that grew by 40% and 24%, respectively, compared to 2001. Hispanics now account for 18% of the U.S. Adult 18-34 television population and 15% of the U.S. Adult 18-49 television population. Nielsen’s 2003 Universe Estimates of television households are the first estimates to utilize detailed age population information from the 2000 Census.
“The explosive growth of the U.S. Hispanic community -- which is currently growing at six times the rate of the general population -- continues to fuel the country’s overall population growth,” said Ray Rodriguez, President and Chief Operating Officer, Univision Television Networks. “Nielsen’s new Universe Estimates reflect that Hispanics are younger than the general population and comprise large portions of major television audiences. Hispanics’ increased representation in the Adults 18-34 and 18-49 demographics, coupled with the increased fragmentation of the general population’s television viewing habits, underscores the need to address the distinct entertainment preferences and tastes of the burgeoning Hispanic community.”
According to Nielsen’s 2003 Universe Estimates of television households:
- One out of every six persons 18-34, one out of every seven Adults 18-49 and one out of every five children in the United States is Hispanic.
- The U.S. Hispanic population continues to be significantly younger than the non-Hispanic population, with 65% of U.S. Hispanics under the age of 35 compared to 45% of the non-Hispanic population under the age of 35.
- Hispanics reside or live in larger households, averaging 3.6 members per household, while non-Hispanics average 2.4 members per household.
Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, the new 24-hour general-interest Spanish-language broadcast television network reaching 73% of U.S. Hispanic Households; Univision Television Group, which owns and operates 22 television stations; TeleFutura Television Group which owns and operates 28 television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label, Rudy Perez Enterprises label and a 50% interest in Mexican based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Internet company in the U.S. Hispanic market reaching 80% of the nation’s Spanish-speaking online audience at www.univision.com. Univision Communications is headquartered in Los Angeles, with network operations in Miami and television stations and sales offices in major cities throughout the United States.
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Stephanie Pillersdorf/Stephanie Sorrentino/Kristin Celauro
Citigate Sard Verbinnen
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