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Univision.Com Launches “Tu Bebé” – A Comprehensive Spanish-Language Baby Resource
Los Angeles, CA -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the United States, announced today that Univision Online has launched “Tu Bebé” (“Your Baby”), the premier Spanish-language destination for Hispanic parents. Tu Bebé was developed to provide millions of Hispanic parents with information on pregnancy and raising newborns and toddlers. Such information is absolutely essential to the Hispanic population, since 50% of Hispanic women are of childbearing age, and Hispanic birth rates are double that of non-Hispanics.
“As the Hispanic population continues to grow and birthrates rise, Univision has an important role to play in meeting the dramatic need felt by Hispanic parents for current and trustworthy information,” said Javier Saralegui, President of Univision Online. “Tu Bebé is another example of Univision.com combining its position as the most visited Spanish-language website with the popularity of Univision television to bring a valuable and essential resource to millions of Hispanics.”
To fulfill its mission of providing information to Hispanic parents, Tu Bebé will offer critical tools, including animated guides covering nutrition, motor skill and emotional development, and socialization; immunization calendars; chats with medical experts; and online communities designed to provide forums for parents. Tu Bebé will also provide information on adoption alternatives and offer inspirational profiles of celebrity parents. Tu Bebé will be promoted through a robust cross platform media campaign across all Univision on-air and online properties.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 77% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 29 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 65 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes the Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.
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Stephanie Pillersdorf/Brooke Morganstein
Citigate Sard Verbinnen
212-687-8080
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