You’ve likely heard that in Hispanic culture, soccer, or rather fútbol, is king. And the key to why hinges on two major factors: culture and connection.
UDN ranked as the No.1 cable sports network in primetime, beating all other sports cable networks in June. Yes, that includes ESPN, Fox Sports and NBC Sports Network.
Hispanic fans consume 30 more minutes of sports content each week than non-Hispanics, and they are 13% more likely to say they watch sports with other people.
The most-watched soccer league in the U.S., once again in 2015, regardless of language, was Mexico’s Liga MX.