You’ve likely heard that in Hispanic culture, soccer, or rather fútbol, is king. And the key to why hinges on two major factors: culture and connection.
The right content, to the right audience, through the right medium. It sounds simple, but crafting a solid engagement and growth strategy requires an intimate knowledge of your consumer.
Hispanic fans consume 30 more minutes of sports content each week than non-Hispanics, and they are 13% more likely to say they watch sports with other people.
The most-watched soccer league in the U.S., once again in 2015, regardless of language, was Mexico’s Liga MX.