To celebrate the art that makes Box Office gold possible, Univision returned to the PGA Awards. Hispanics are a force that drives success, they accounted for $2.3 Billion in 2015 Box Office sales—that’s 21% of all ticket sales…
“The Lorax” Connects with Hispanics on a Mass Scale at Premio Lo Nuestro Latin Music Awards
“The Lorax” campaign included on-air integrations and high impact roadblocks and videos across all Premio Lo Nuestro online and mobile content to boost ticket sales making “The Lorax” #1 at the box office.
Hispanic Consumers Love the Movies
Hispanics represent 17% of the U.S. population and 25% of all movie tickets sold, but hear from the consumers just how movie-obsessed they are!
“Week One Winners: Top Movies for Hispanics” in Q2 2016
Looking at the movies that ranked top with Hispanics on opening weekend in Q2, horror sequel The Conjuring 2 took the top spot. But horror wasn’t the only genre to do well with Hispanics…