Spanish language ads helped drive a 40% increase in Hispanic visitors to a leading restaurant chain from 2009-2013

04/14/14 Insights Team Food and Beverage Hispanic Research Infographics Return On Influence

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Hispanics Feed their Appetite through Mobile

04/2/14 Peter Filiaci Articles Food and Beverage Hispanic Research Restaurants

By Peter Filiaci According to Nielsen’s 2014 Digital Consumer Report, Hispanics are adopting smart phones at a much faster rate than any other demographic group in the U.S.  The study shows that, in 2013, nearly three out... Read More

100% of Post Honey Bunches of Oats sales growth from 2009 -2013 came from Hispanics.

03/24/14 Insights Team Food and Beverage Hispanic Research Infographics Marketing Insights Return On Influence

Source: AC Nielsen Scan Track – full year 2009 through full year 2013... Read More

Positive Messaging Drives Positive Results for Post Honey Bunches of Oats Cereal

11/21/13 Insights Team Case Studies Everything Food and Beverage Marketing Insights Retail Videos

Situation: Increase awareness and relevancy for Post’s Honey Bunches of Oats “positivity platform” with the goal of driving dollar consumption and share in the Hispanic Ready to Eat cereal category. Insight: Marketers have known for years that... Read More

The Checkout: Hispanics’ Path to Purchase Revealed

07/31/12 Univision PR Articles Everything Food and Beverage Marketing Insights Retail

By Elizabeth Ellers Last week Univision revealed the findings of a study conducted in partnership with SmartRevenue that tracks the “Hispanic Path to Purchase.  Discussed at a “Hispanic 411: Insights to Grow Your Business” webinar, the study... Read More