On the Ground with Restaurant Operators at MUFSO
By: Peter Filiaci, vice president of Brand Solutions, Univision Communications Inc. Our Restaurant team joined hundreds of operators last week at the 53rd Annual MUFSO (Multi-Unit Foodservice Operators) Conference in Dallas. The event’s tagline “where foodservice leaders... Read More
The Checkout: Hispanics’ Path to Purchase Revealed
By Elizabeth Ellers Last week Univision revealed the findings of a study conducted in partnership with SmartRevenue that tracks the “Hispanic Path to Purchase. Discussed at a “Hispanic 411: Insights to Grow Your Business” webinar, the study... Read More
Subway – Tony Pace Testimonial
Subway CMO Tony Pace shares how marketing to Hispanic consumers helped the brand grow from the #5 to the #2 QSR over the last few years.... Read More
Watch this Webinar – QSR Landscape Research: Driving Traffic, Trial and Loyalty with Hispanics
NPD recently cited the Hispanic population as “among the factors that will shape the restaurant industry” in the coming years. So, how do you build marketing campaigns that will get Hispanics in the door, and menus and... Read More
The Most Important Meal of the Day – Latino Style
The New American Reality isn’t a one-way street with Hispanics acculturating into the mainstream – Hispanic tastes and preferences are influencing the mainstream. And it’s happening at breakfast, seemingly a meal in which consumers tend to stick... Read More