AMG Strategic Advisors and Univision Publish Guest Column on Consumer Packaged Goods Shopping Habits for CMO.com
Why CPG Marketers Need To Reach Hispanic Shoppers by Elena Etcharren, SVP, AMG Strategic Advisors, and Liz Sanderson, VP Of Strategy & Insights, Univision Given the current state of the economy, influencing grocery shoppers has never been... Read More
Red Lobster Launches First Spanish-Language Campaign with Univision says Nation’s Restaurant News
Red Lobster targets Hispanic consumers with Spanish-language ads by Erin Dostal on 1/15/13 The casual-dining chain tweaks its “Real People” marketing campaign for the population Red Lobster has launched its first national Spanish-language advertising campaign in an... Read More
MediaPost Spotlights Post Honey Bunches of Oats Music-Driven Campaign with Univision
Post Foods Ups Univision ‘Premio’ Support by Wayne Friedman Post Foods is increasing its TV branded entertainment efforts around Univision’s high-rated longtime music award show “Premio Lo Nuestro.” The new marketing effort will include a music tour... Read More
The New York Times reports on the creation of the Univision Agency
Univision to Form an Internal Advertising and Media Unit By Tanzina Vega Univision Communications, in its quest to unify the look and feel of the network and its properties, is expected to announce on Monday the creation... Read More
Broadcasting & Cable Divulges Research Results from Univision and AMG Strategic Advisors’ Consumer Product Goods Study
Univision Survey: Hispanics More Loyal to National Brands By John Consoli A new survey produced by Univision and AMG Strategic Advisors finds that Hispanics are more loyal to national brands than the general population, and are more... Read More