CNN Money Speaks with Univision’s Chiqui Cartagena Regarding Automakers’ Biggest Opportunity
Asian automakers trouncing Detroit in key U.S. market: Hispanics For any automaker selling cars in America, Latinos are the future. They’re the fastest growing ethnic group and, already, they buy one of every four cars sold here.... Read More
Tech is a Culture Enabler for Hispanics says Univision’s Roberto Ruiz in a Guest Column in Adweek
Technology Meets Culture Looking for real ROI? Hispanics are more digitally savvy than non-Hispanics, making them a marketer’s dream By Roberto Ruiz There is no doubt the digital media universe continues to shift and evolve with the... Read More
The Wall Street Journal Reports that with Audiences Growing, Univision Seeks Bigger Share of Marketing Dollars
Spanish TV Eyes English Ad Budgets Univision, With Key Audience Growing, Seeks Bigger Share of Marketing Dollars For the top four broadcast networks, which have endured a tough television season, the coming “upfront” advertising-sales negotiations for next... Read More
The New York Times Profiles Univision’s NewFront and the Industry’s Focus on Hispanics
Web Content Creators Focus on Spanish Speakers Published: May 1, 2013 By: Stuart Elliott For several years, networks and channels with programming aimed at Hispanic viewers have been increasing their presence during the annual television industry ritual... Read More
Univision’s Chiqui Cartagena contributes Huffington Post column on the Latino Vote
Memo to GOP: Latino Vote Not Just About Immigration By Chiqui Cartagena, VP of corporate marketing, Univision Communications; Author, ‘Latino Boom II, Catch the Biggest Demographic Wave Since the Baby Boom’ Earlier this month, I was... Read More