Adweek Shines Light on Univision’s Deal with El Rey
Univision Inks Deal With El Rey, Comes Out Swinging at English-Language Nets Enrique Iglesias performs at upfront presentation By Sam Thielman Published: May 14, 2013 Univision’s evp of ad sales Steve Mandala may have left NBCUniversal... Read More
The Los Angeles Times Reports on Univision’s New Upfront Programming
2013 TV upfronts: Univision showcases El Rey, ‘Gossip Girl Acapulco’ By Yvonne Villarreal and Meg James Published: May 14, 2013 NEW YORK — Univision intends to remain the king. The nation’s largest Spanish-language media company, Univision Communications,... Read More
Advertising Age Highlights Univision Upfront and CEO Randy Falco’s Spoof
Univision Slams English-Language Networks For Delivering Less CEO Randy Falco Spoofs AT&T Spots To Tell Advertisers They Get More From Spanish-Language Network By: Laurel Wentz Published: May 14, 2013 At Univision Communications’ upfront presentation, President-CEO Randy Falco... Read More
The New York Times Profiles Univision Upfront and Ratings Victory
Univision Resets Sights After a Ratings Victory By Tanzina Vega and Stuart Elliott Published: May 14, 2013 AT its upfront presentation on Tuesday, Univision continued to promote its dominance of the Hispanic media landscape in the hope... Read More
The Economist Writes on the ‘Lust for Latino Lucre’ with Perspective from Univision’s Chiqui Cartagena
The lust for Latino lucre How American firms are chasing the elusive Hispanic dollar ONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal, which is why the Republican Party is at last... Read More