Are You Ready to Capitalize on the Rise of Hispanics as a Mega Buying Force?
Megatrends in the Economy, Housing and Education Point to Latinos as the Consumer Powerhouse Reshaping America By: Chiqui Cartagena for AdAge This Easter weekend I went to an exhibit at the Museum of Modern Art in New... Read More
New cable networks go after Hispanic audience
Read Gary Levin’s story for USA TODAY below: The Hispanic population explosion is spawning the creation of a number of new cable networks aimed at Latinos. First up, Univision, the dominant Spanish-language broadcast network, on Wednesday will add... Read More
Randy Falco Gives His Opinion On The Importance Of The Latino Vote On Politico.com
Connect with Latinos to Win Elections By: Randy Falco for Politico Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns... Read More
Win With Ethnic Consumers: That’s the Rallying Cry at ANA Conference
Key Takeaway: It’s Like Global Marketing, but Focused on One Country By: Chiqui Cartagena for AdAge This year’s ANA Multicultural Marketing and Diversity Conference was so hot, it ended with a fire alarm . . . literally.... Read More
Takeaways for the Hispanic Market from the Auto Industry
Takeaways for the Hispanic Market from the Auto Industry Car Buying Has Unique Cultural Meaning, So Agencies Need to Study and Target Those Differences By Chiqui Cartagena for AdAge J.D. Power and Associates drew more than 1,200... Read More