With the Affordable Care Act, Are You Ready to Engage?
The Affordable Care Act (ACA) will be a game changer for U.S. health care by providing access to care for millions of previously uninsured Hispanics. Once its enrollment begins on October 1, 2013, the question for healthcare... Read More
At DTC National: Finding the Common Ground
We recently joined DTC Perspectives once again for its annual gathering of healthcare thought leaders at the DTC National Conference. Throughout the event we constantly heard that the consumer is core to everything DTC (direct-to-consumer) marketers do.... Read More
NAMAD Diversity Luncheon: Drive Sales by Targeting Hispanic Buyers
Multicultural consumers – Hispanics, African-Americans and Asians – represented 23 percent of new vehicle purchases in the U.S., and 35 percent of the sales growth in 2012. Yet there are automakers and auto dealerships missing out on... Read More
Leading the Change: Marketers Share their Successes with Culturally Relevant Campaigns
After hearing from those who have successfully started marketing to Hispanic consumers at our 2013 Leading the Change forum, we were privileged to have three vets from three vanguard companies on hand to share examples of multiplatform... Read More
Getting Rid of “The Blind Spot” in OTC Marketing
We joined our friends at the Consumer Healthcare Products Association (CHPA) for their Annual Executive Conference in Naples, Florida this March. The theme of the event was “Consumer Centricity” and I was pleased to be asked... Read More