Variety Massive Advertising Summit: Entertainment Marketers Reveal their Strategies for Connecting with Hispanics

04/18/14 Greg Osborne Articles Entertainment Hispanic Research Marketing Insights Movies Technology & Digital Life

On April 3rd I had the opportunity to moderate a panel during Variety’s Massive Advertising Summit: “Hispanic Marketing – How to Succeed with this Transformative Audience Demographic.” The panelists included Warner Bros.’ Senior Vice President of Targeted... Read More

Watch this Webinar: Your Blueprint for Auto Growth with U.S. Hispanic Consumers

04/15/14 Insights Team Auto Marketing Insights Videos Webinars

This Hispanic411 Webinar from Univision and research partner GfK unveiling new research showcasing the Hispanic opportunity within the auto industry, how Hispanics interact with auto brands throughout the purchase process, and provides auto marketers a jump-start on... Read More

U.S. Hispanic Auto Consumers and the Lower Funnel: Findings from New Purchase Process Research with GfK

04/11/14 Sara Hasson Articles Auto Hispanic Research Marketing Insights

Last week, we shared Upper Sales Funnel research from the March 26th Webinar “Your Blueprint for Auto Growth with U.S. Hispanic Consumers” hosted by Univision and our research partner GfK.  This week we focus on the Lower... Read More

Visit our NEW Hispanic Vote site for key data and insights!

04/8/14 Insights Team Articles Everything Hispanic Research Hispanic Vote Marketing Insights Recommended Reading

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Chrysler 200 in the Spotlight at the Latin Grammy® Awards

04/7/14 Insights Team Auto Everything Hispanic Research Marketing Insights Videos

Chrysler and Univision came together in a dynamic partnership to connect the style of the Chrysler 200 with the vibrant Latin GRAMMY® Awards, allowing Chrysler to reach the 9.8 million Hispanics who tuned in to the biggest... Read More