Hispanic 411 Webinar: New QSR Research Shows How to Effectively Connect with Hispanics to Achieve Growth
By: Michele Kessler, Senior Vice President, Client Development Group at Univision Communications Inc. NPD recently cited the Hispanic population “among the factors that will shape the restaurant industry in 2012 and beyond.” So, how do you build... Read More
You Are What You Eat… And Who You Eat With
For restaurant chains and their marketing partners, there has been much confusion about the actual point-of-sale behaviors of Hispanics, and how they may be different from or similar to non-Hispanics. ... Read More
Culture on Demand
– By: Jennifer Ball, Senior Vice President of Distribution Marketing at Univision Communications Inc. Before we launched Univision on Demand in January of 2009, Spanish-language video-on-demand content was extremely limited. So right out of the gate we... Read More