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Register for the next Hispanic 411 Webinar— Hispanic Healthcare Journey: The OTC Path to Purchase

By Univision Team
Sep 20, 2016

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Join us for our next Hispanic 411 webinar as Carlos Gutierrez, Vice President of Strategy and Insights/Healthcare at UCI, and Felisha Lewis, Vice President of Healthcare at Nielsen, share new, groundbreaking research on how Hispanic consumers think, feel and act throughout their OTC healthcare journey.

In this webinar, you’ll gain a deeper understanding of Hispanic consumption and purchase behaviors for the total OTC market particularly as it relates to pain, vitamins, cough/cold and allergies. We’ll also discuss:

  • Hispanic consumers’ sources of healthcare information
  • The key influencers behind Hispanics’ OTC product purchases
  • Hispanics’ behaviors pre-store, in-store and post purchase

Register here for Wednesday, October 5 at 2:00 pm ET.

 

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