This upfront season, balance your plan with Univision
Compared to big Enlish Language broadcast networks, Univision's audience is:
Younger, Average age 36 versus 50
Less Cluttered, 13 Minutes of advertising per hour versus 15
Virtually DVR Proof, 94% of Primetime viewed live, versus 75%
And in 2011, we beat NBC in Primetime 195 nights with adults 18-49. That's one in every two nights.
From TV to online to mobile, our audience is highly engaged. Univision represents a tremendous opportunity to “Balance Your Plan” – one that every marketer and agency will want to take advantage of this year.
Our broadcast networks, Univision and Telefutura, were the only ones to see year-over-year audience increases in this May’s sweeps.
It's time to balance your plan. Univision. The New American Reality.
Source:  The Nielsen Company, NPM, 12/27/10-12/25/11, M-Sa 8-11p/Su 7-11p, Live+SD, A18-49(000).Live data (UNI vs. ABC, CBS, NBC, FOX). Qualifications available upon request.
Source: The Nielsen Company. May 2012 Sweep vs. May 2011 Sweep. Broadcast Prime defined as Mon-Sat 8pm-11pm & 7pm-11pm, LIve+SD.
Loading results...