Advertising Age Highlights Univision Upfront and CEO Randy Falco’s Spoof
Univision Slams English-Language Networks For Delivering Less CEO Randy Falco Spoofs AT&T Spots To Tell Advertisers They Get More From Spanish-Language Network By: Laurel Wentz Published: May 14, 2013 At Univision Communications’ upfront presentation, President-CEO Randy Falco... Read More
The New York Times Profiles Univision Upfront and Ratings Victory
Univision Resets Sights After a Ratings Victory By Tanzina Vega and Stuart Elliott Published: May 14, 2013 AT its upfront presentation on Tuesday, Univision continued to promote its dominance of the Hispanic media landscape in the hope... Read More
The Economist Writes on the ‘Lust for Latino Lucre’ with Perspective from Univision’s Chiqui Cartagena
The lust for Latino lucre How American firms are chasing the elusive Hispanic dollar ONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal, which is why the Republican Party is at last... Read More
CNN Money Speaks with Univision’s Chiqui Cartagena Regarding Automakers’ Biggest Opportunity
Asian automakers trouncing Detroit in key U.S. market: Hispanics For any automaker selling cars in America, Latinos are the future. They’re the fastest growing ethnic group and, already, they buy one of every four cars sold here.... Read More
Tech is a Culture Enabler for Hispanics says Univision’s Roberto Ruiz in a Guest Column in Adweek
Technology Meets Culture Looking for real ROI? Hispanics are more digitally savvy than non-Hispanics, making them a marketer’s dream By Roberto Ruiz There is no doubt the digital media universe continues to shift and evolve with the... Read More
