Consumer Packaged Goods Growth Depends on Hispanic Consumers

05/10/12 Graciela Eleta Articles Everything Food and Beverage Marketing Insights Retail

The Association of Hispanic Advertising Agencies (AHAA) recently released a new study proving what we’ve known for a long time: there is a positive and direct connection between targeted Hispanic marketing and revenue growth among consumer packaged... Read More

Defining and Developing Your Total Market Strategy

05/3/12 Graciela Eleta Articles Everything Marketing Insights

Amidst the rapidly shifting demographics of our nation, the concept of multicultural marketing is being phased out in favor of marketing to a truly multicultural nation.  Companies have recognized that 100 percent of the U.S. population growth... Read More

Cosmetics Executive Women Agree: Hispanic Consumers Must Be a Priority

02/8/12 Graciela Eleta Articles Beauty & Personal Care Everything Marketing Insights

I recently joined Linda Levy, vice president of Merchandise Marketing for Cosmetics and Fragrances at Macy’s and Alexandra Vegas, director of the Multicultural Business Development Organization at Procter & Gamble, at a Cosmetics Executive Women (CEW) event... Read More

Celebrating Christmas and Latino Cultural Traditions

12/19/11 Graciela Eleta Articles Everything Food and Beverage Marketing Insights Retail

Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those... Read More

Latinos Embrace Thanksgiving

11/22/11 Graciela Eleta Articles Everything Food and Beverage Marketing Insights Retail

On Thanksgiving Day, many Hispanic homes will be filled with the familiar scent of turkey roasting, but the holiday preparations will also include other customary dishes that better reflect Hispanic heritage.  Many Latinos may choose to follow... Read More

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