See What’s Being Said About Latino Boom II
“Clearly written and full of data and new insights, Latino Boom II gives every marketer a better understanding of how to capitalize on the growing Hispanic consumer. Latino Boom II is a must read.” —Bob Liodice, President... Read More
Connecting to Critical Voters
An excerpt from “Latino Boom 2.0 ” publishing this Fall According to Census data, every month, 50,000 Latino citizens turn 18 and are therefore eligible to vote. The American electorate is growing by the minute: the National... Read More
Understanding Hispanic Millennials
At 79 Million strong, the millennial generation is bigger than the Boomers. And while millennials (broadly defined as people between the ages of 18-34) are the subject of innumerable articles and studies these days — mainly revolving... Read More
Latinos Gather to Amplify their Voices through Social Media
Over 500 people flocked to Chicago Nov. 9-11 to attend the 2011 Latinos in Social Media Conference, better known cybernetically as #LATISM11. Among the attendees were a record number of marketers, media companies and agencies looking to... Read More
Univision Launches Major Campaigns this Fall
While Univision continues to show growth and ratings success, the Company recently embarked on not one, but two robust B2B campaign efforts to court the business community. “Many marketers are working up to increasing the amount of... Read More
