Hispanics: The Most Avid Moviegoers in America Today

03/7/14 Insights Team Everything Marketing Insights Movies

Nielsen released its “Moviegoing Report” for 2013 and, in it, they call Hispanics “the most avid moviegoers in America today.”  This infographic tells the story. Source: Nielsen Moviegoing Report, 2013.... Read More

Restaurant Partnerships that Reach Hispanics

02/24/14 Insights Team Hispanic Research Marketing Insights Restaurants Videos

Univision works with restaurant marketers every day to develop and execute programs that invite Hispanics to visit their locations and try their menu items.  Watch this video to experience some of the innovation and executions that have... Read More

Hispanics are Driving Auto Growth

02/19/14 Insights Team Auto Everything Infographics Marketing Insights

Did you know? Hispanics are instrumental in the growth of new vehicle sales.  In fact, Hispanic auto buyers contributed 1 in every 5 incremental cars sold in 2013 — making Hispanic auto buyers a can’t-miss target for... Read More

Univision ACA Study Shows Hispanics are Extremely Likely to Change their Healthcare Provider

02/11/14 Insights Team Everything Healthcare Infographics Marketing Insights

In 2013, Univision and Phoenix Marketing released findings of a study they conducted about Hispanics and the Affordable Care Act. Nearly 3 in 10 (29%) Hispanics say that they are extremely likely to change their healthcare provider... Read More

Hispanics Hit the Theaters on Opening Weekend

01/31/14 Insights Team Entertainment Everything Infographics Marketing Insights Movies

It is commonly known that the success of a movie’s opening weekend is a key indicator to how it will perform overall in its run.... Read More

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