It’s Time To Balance Your Plan
President of Ad Sales and Marketing, David Lawenda, tells attendees of the 2012 Univision Upfront Presentation how they can balance their plan with allotting just 15% of their ad spending budgets on Univision.... Read More
Consumer Testimonials: Natural Remedies and Over the Counter Medications
Our consumers share with us the role Natural Remedies and Over the Counter Medications have in their lives. Click image above to watch.... Read More
Pharma Marketers Should Speak ‘Salud’
MediaPost Blogs — May 29, 2012 by Eric Talbot The influence of the Latino culture can be witnessed in many facets of American life today – from the foods we eat to the music we hear to... Read More
Fred Diaz, President & CEO-Ram Truck Brand, Chrysler Group and Chrysler de México Testimonial
Fred Diaz, President & CEO-Ram Truck Brand, Chrysler Group and Chrysler de México shares how a genuine commitment to the Hispanic consumer is crucial to a brand’s success and invites marketers to become internal champions.... Read More
Subway – Tony Pace Testimonial
Subway CMO Tony Pace shares how marketing to Hispanic consumers helped the brand grow from the #5 to the #2 QSR over the last few years.... Read More
