Univision helped put Nissan in the driver’s seat. Hispanics bought 30% of Nissan Sentras in 2013

03/24/14 Insights Team Auto Hispanic Research Infographics Marketing Insights Return On Influence

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Hispanics share content via social media 5x more often than non-Hispanics.

03/24/14 Insights Team Hispanic Research Infographics Marketing Insights Return On Influence Technology & Digital Life

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ROI for many people means Return on Investment. But at Univision that term has evolved into something even greater for marketers: Return on Influence.

03/24/14 Insights Team Articles Hispanic Research Return On Influence

It’s greater because influence amplifies the impact of marketing dollars…Read More.... Read More

People tweeting about Univision have more followers than those tweeting about CBS or NBC.

03/24/14 Insights Team Hispanic Research Hispanic Research Content Types Infographics Marketing Insights Return On Influence Technology & Digital Life

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Ads on Univision have higher brand and message recall among Hispanics than ads on any other broadcast network.

03/24/14 Insights Team Hispanic Research Hispanic Research Content Types Infographics Marketing Insights Return On Influence

SOURCE: NIELSEN Brand Effect FULL YEAR 2013 Hispanic Adults 18-49 and Bilingual Hisapnics A18-49, including primetime, non-sports programming... Read More