With a name like Fiestón (huge party), you know something good is brewing. In early January – and for the first time ever – Univision Deportes and Coors Light partnered to kick off the Clausura season of the most popular soccer league in the United States – the Liga MX, Mexico’s premier soccer league. Why? Read More
Experts discuss the growth of soccer in the U.S. and how it can be a powerful platform for marketer’s today.
We all know that the top three sports for Hispanics are soccer, soccer and soccer. In fact, in terms of media consumption, for Hispanics, 9 out of the 10 most watched sporting events that aired on TV in 2011 were soccer matches. Hispanics grow up loving and playing the sport, and honing their skills from Read More
Univision Deportes highlights the excitement of the 2014 World Cup and its multiplatform programming effort to cover the world’s largest sporting event.
By Carlos Deschapelles, Senior Vice President, Univision Sports Sales A marketer, a sports league executive and an athlete walk into a bar… This isn’t the lead up to a joke, but the makeup of a panel that brought together over 100 brand marketers and agency professionals in New York last week in celebration of the Read More
Every four years, the best soccer teams from around the world come together for one of the most watched sporting events of all…THE WORLD CUP! But the World Cup is much more than just a month-long tournament, resulting in one team being named the greatest of all. It begins with a fierce, 2-year qualification process known Read More
By Carlos Deschapelles, Senior Vice President, Univision Sports Sales An important milestone was reached a few weeks back: the 2014 FIFA World Cup™ is now less than two years away. As the World Cup’s Spanish-language home since 1970, Univision Deportes is thrilled to once again be broadcasting the biggest soccer tournament in the world. Not Read More
By: Carlos Deschapelles, SVP, Sport Sales, Univision Deportes Our partners were recently invited to celebrate the most exciting live sporting events, expert commentary and behind-the-scenes stories Univision Deportes Network offers Hispanic sports fans. Taking place at Industria Superstudio in New York City, the chic tailgate experience commemorating the launch of the newly launched 24/7 all sports network brought Read More
http://vimeo.com/40306438 A Univision Deportes Network exclusive…a one-on-one with Manchester United and Mexican National Team forward, Chicharito (UDX)
Consumers share why Passion is at the Heart of the Game. Watch this video to find out more!
– By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc. Univision was recently invited by Major League Soccer to take part in the “Multicultural Marketing” panel at the MLS Partner Summit, an invite-only meeting for the league’s broadcast, digital, agency and corporate partners, as well as club and league executives. I Read More