Local Media Brands
In addition to carrying the blockbuster programming broadcast by the Univision and TeleFutura networks, Univision and TeleFutura television and radio stations air local programming relevant to the issues affecting the local Hispanic markets. The stations, as well as their websites, are a trusted source of local news and information which builds and fosters a unique bond with viewers.
Univision has the highest rated local news broadcasts among Hispanics in the U.S. Coverage has significantly increased over the years through investments in staff and facilities for reporting local news. Today, all of the Univision full-power stations broadcast local news twice every weeknight, and most also broadcast weekend local news. The Univision local news is the No. 1 rated overall newscast in many markets, including all audiences, both Hispanic and non-Hispanic. Most recently, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York led all other stations in the country during the first quarter of the year by securing the #1 and #2 early evening newscasts among all Adults 18-49, not just Hispanics.
Local Public Service Programs
Univision and TeleFutura stations air local public service programming and announcements covering topics of local and regional interest that are of importance to the Hispanic community. Programs such as “Voz y Voto” (Voice and Vote), reporting on political issues relevant to Hispanics in California and Texas and airing in cities throughout those states, or Miami’s “Ahora en Nuestra Comunidad” (Now in our Community) and New York’s “Noticias 41: En Tu Comunidad” (News 41: In Your Community) have helped the stations forge strong ties to the community.
Ready to reach Hispanic America?
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Univision can help you reach 96% of Hispanic America.
Call (212)257-0285 or complete the form below to request more information.