Win with the consumer that can deliver three or more additional new vehicle purchases over their lifetime.
In a maturing automotive industry, the younger, upwardly mobile Hispanic consumer represented a record high share of new vehicle sales in 2016. Join us for our annual look at the state of the Hispanic auto opportunity. Sara Hasson, SVP of Strategy and Insights at Univision, and Dick Williams, VP at GfK Auto will share how connecting and engaging with this important consumer can impact your bottom line.
- Why Hispanic?: Consumer and competitive overview
- New Research: UCI’s proprietary Hispanic brand tracker and intention & shopping studies with GfK Automotive
- Luxury: Brands recognize the opportunity
- PLUS: Examples of how brands successfully connect with Hispanics
Register here for Wednesday, April 12th at 2:00pm ET/11:00am PT.