I’m proud to say that UDN ranked as the No.1 cable sports network in primetime, beating all other sports cable networks in June. Yes, that includes ESPN, Fox Sports and NBC Sports Network.
I’m also proud to say that my year-ago Upfront prediction that the Copa America Centenario tournament would outperform the 2014 FIFA World Cup on Univision came true among both Total Viewers and Adults 18-49 (#humblebrag).
More than anything, I’m proud to say that fans chose us. They could have watched the tournament in English – more than half of all viewers were bilingual – but they overwhelmingly chose Univision Deportes. We worked hard to deliver the immersive experiences they wanted. That included:
- Producing 400 hours of content from 12 cities across the U.S., delivering the most extensive coverage of any soccer tournament on U.S. soil.
- Making that content available across all of our platforms including multi-cam streaming, Univision Now and social updates. (Only the NBA Finals were more tweeted about in June.)
- Hosting thousands of fans at festivals and viewing parties in eight markets.
If there’s one thing I know about our fanaticos, it’s that they don’t want their favorite sport relegated to just the “summer of soccer.” They’re looking for year-round coverage of the teams, leagues and tournaments that matter. At Univision Deportes, we are proud to be at the forefront, playing a key role in the growth of the sport in America and being the destination of choice for soccer fans 365 days a year. That is why when we say that soccer lives here, we mean it.
Sources: Nielsen, NPM, NPM-H, 5/30/16-6/26/16, Mon-Sun 8-11pm, A18-49, Live data, UDN vs. 14 competitive sports cable networks; Nielsen; ranked on tweets from Univision, UniMás and Univision Deportes.