Ready to Reach Hispanic America?

“Clave Al Éxito”: Empowering Families to Engage in Their Child’s Education

06/11/15 . Roberto Llamas

Watch as Univision Network’s Jorge Ramos shares the benefits of Clave al Éxito

On May 6, 2015, UCI launched Clave al Éxito (Key to Success), a new digital destination under our empowerment platform, Univision Contigo. This Spanish-language and mobile-optimized website, Univision.com/exito, empowers Hispanic parents and other family members with the resources and tools they need to engage in their child’s education from the earliest years, helping them become college-ready.

To drive the success of the campaign, we activated all of our assets across television, radio, community events, in addition to our digital and social platforms while also leveraging our partnerships with national and local organizations as well as school districts across the country. In the first weeks alone, the website has garnered more than 23,000 visitors, 3,000 registrations and 75,000 page views.

Our goal is to inform, educate, empower and advocate for our community and nothing is more important to our community than education. Today more than ever, parents need access to practical tools and resources that help them navigate the full spectrum of their child’s educational journey from pre-kindergarten through 12th grade. With Clave al Éxito, we are driving a very important mission, that of helping parents and teachers work closer together to help students succeed, and we couldn’t be more proud.

For more information about Univision Contigo and its community empowerment programs, please click here.

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