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Univision Deportes Delivers its Most-Viewed World Cup Round of 16 Audience Ever

07/02/14 . Univision PR

USA vs. Belgium Match Delivers Strong Results Across Univision Platforms

Univision Deportes Reaches 70.9 Million Total Viewers during 2014 World Cup

Univision Deportes’ presentation of the Round of 16 of the FIFA World Cup Brazil 2014™ set new ratings records.  The Round of 16 averaged 4.4 million Total Viewers and 2.3 million Adults 18-49, outdelivering its 2010 World Cup Round of 16 coverage by +22% among Total Viewers, and +10% among Adults 18-49. The matches aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), from Saturday, June 28, to Tuesday, July 1, 2014.

  • The USA vs. Belgium match delivered 5.1 million Total Viewers and 2.4 million Adults 18-49.
  • Univision Deportes’ coverage of the 2014 World Cup has reached 70.9 million Total Viewers through the Round of 16.
  • Univision Deportes coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +39% among Total Viewers and +27% among Adults 18-49 through 56 matches.

Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.

DIGITAL HIGHLIGHTS:

  • On Tuesday, July 1, Univision Digital had its all-time highest day for live video with over 5.6 million total streams for the Switzerland vs. Argentina and USA vs. Belgium matches.
  • Univision Digital recorded 10.2 million visits on July 1, ranking as the second highest trafficked day in Univision Digital history, after June 23 with 10.3 million visits.
  • The USA vs. Belgium match had a record breaking 1.8 million unique viewers, becoming Univision Digital’s largest live stream event ever. The match received 4% more viewers than the United States vs. Germany match on June 26, Univision Digital’s second largest event.
  • The USA vs. Belgium match was streamed for 91 million minutes and delivered 563K viewers during an average minute, outperforming Brazil vs. Mexico’s 83 million minutes streamed and 541K viewers during an average minute on June 17.
  • The Switzerland vs. Argentina match on July 1 was watched by 1.3 million unique viewers, ranking among Univision Digital’s top five largest live streams.
  • On July 1, the Univision Deportes app regained the No. 1 position in the Google Play Store free sports app category. The app continues to rank among the top five free sports apps since the 2014 World Cup launch, in both the Google Play Store and the Apple App Store.

Sources: Adobe Analytics and Distimo.

LOCAL HIGHLIGHTS:

Growth

Through 56 matches of the 2014 World Cup, Univision stations are delivering strong growth, tournament to date, compared to the 2010 World Cup among:

  • Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Phoenix
  • Adults 18-49 in Los Angeles, New York, Miami, Dallas, Chicago and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Dallas and Sacramento

Argentina vs. Switzerland

During the match between Argentina and Switzerland (12:00 p.m.-2:30 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers in Los Angeles, New York, Miami, Houston, Dallas and Phoenix
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

Univision stations outdelivered the same match on ESPN among Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston and Dallas. In fact, the Miami Univision station had more than twice the audience of ESPN among Total Viewers and Adults 18-49; and in Houston the Univision station had more than three times ESPN’s audience among Total Viewers, Adults 18-49 and Adults 18-34.

USA vs. Belgium

During the match between USA and Belgium (4:00 p.m.-6:30 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

Univision stations outdelivered the same match on ESPN among Total Viewers and Adults 18-49 in Miami and Houston.

Source: The Nielsen Company, NSI, (07/01/14), Argentina vs. Switzerland game time 12:00 p.m. – 2:30 p.m. ET, USA vs. Belgium game time 4:00 p.m. – 6:30 p.m. ET (match time). Live game across time zones. Chicago data for 07/01/14 excluded due to storms. Growth since 2010 World Cup based on program average impressions. Live+SD.

SOCIAL HIGHLIGHTS:

  • Univision’s airings of the USA vs. Belgium and Argentina vs. Switzerland World Cup matches on Tuesday July 1st were the No. 1 and No. 2 programs, respectively, across all English and Spanish language broadcast networks that day in terms of Twitter unique authors and Tweets.
  • Also on the day of the matches, Univision was the No. 1 Network across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating NBC, FOX, ABC and CBS.
  • Univision Deportes’s airing of the USA vs. Belgium match was the No. 2 program across all English and Spanish language cable networks that day in terms of Twitter unique authors?.

Source: Nielsen.

CONTACT: Esther Mireya Tejeda (646) 560-4829 emtejeda@univision.net

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