Univision Deportes has Reached Over 54 Million Total Viewers with 2014 World Cup Coverage, Surpassing the Reach of the Entire 2010 World Cup

06/23/14 . Univision PR

USA-Portugal Match Ranks as Most-Viewed USA Match in Univision Deportes World Cup History

2014 World Cup Audience Is Pacing +48% Ahead Of 2010 World Cup through 32 Matches


Univision Deportes’ presentation of the FIFA World Cup Brazil 2014™ has reached 54.1 million Total Viewers through 32 matches, reaching more viewers than the entire 2010 World Cup (49.1 million viewers).

  • Univision Deportes’ coverage of the USA vs. Portugal match of the FIFA World Cup Brazil 2014™ delivered the most-viewed USA match in Univision Deportes World Cup history, with an average of 6.5 million Total Viewers and 3.6 million Adults 18-49. The match aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), on Sunday, June 22, 2014.
  • Univision Deportes’ USA vs. Portugal match out delivered the opening USA match (vs. Ghana) of the 2014 World Cup by +35% with Total Viewers and +31% with Adults 18-49.
  • Univision Deportes’ coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +48% among Total Viewers and +34% among Adults 18-49 through 32 matches.

Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.

LOCAL HIGHLIGHTS:

Belgium vs. Russia

During the match between Belgium and Russia (12:00 p.m.-2:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston and Dallas
  • Adults 18-34 in Miami and Houston

Univision stations out delivered the same match on ABC among:

  • Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston and Dallas
  • Adults 18-34 in Miami and Houston

In fact, Univision stations had more than twice the audience of ABC in Miami among Total Viewers in Houston among Adults 18-49.

Univision stations also had more than three times the audience of ABC among Total Viewers and Adults 18-49 in Miami; and among Adults 18-34 in Houston.

South Korea vs. Algeria

During the match between South Korea and Algeria (3:00 p.m.-5:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers in Los Angeles, Miami, Dallas and Phoenix
  • Adults 18-49 in Los Angeles, Miami, Houston, Dallas and Phoenix
  • Adults 18-34 in Miami, Houston and Phoenix

Univision stations out delivered the same match on ABC among:

  • Total Viewers in Los Angeles, Miami, Dallas and Phoenix
  • Adults 18-49 Los Angeles, Miami, Houston, Dallas and Phoenix
  • Adults 18-34 in Miami and Houston

In fact, Univision stations had more than twice the audience of ABC among Total Viewers, Adults 18-49 and Adults A18-34 in Miami; and in Houston among Adults 18-34.

USA vs. Portugal

During the match between USA and Portugal (6:00 p.m.-8:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

Univision stations out delivered the same match on ESPN in Los Angeles among Adults 18-49; in Miami among Total Viewers and Adults 18-49 and in Houston among Adults 18-34.

The USA vs. Portugal match was the highest rated 2014 World Cup match thus far on Univision stations:

  • Among Total Viewers in Miami and San Francisco
  • Among Adults 18-49 in New York, Miami, Houston and San Francisco
  • Among Adults 18-34 in Miami

Source: The Nielsen Company, NSI, (06/22/14), Belgium vs. Russia game time 12:00 p.m. – 2:00 p.m. ET, South Korea vs. Algeria game time 3:00p.m. – 5:00 p.m. ET, USA vs. Portugal game time 6:00 p.m. – 8:00 p.m. ET (match time).  Live game across time zones.  Highest rated match of 2014 World Cup based on program average.  Live +SD.

DIGITAL HIGHLIGHTS:

  • On Sunday, June 22, Univision Digital’s three 2014 World Cup live streams, Belgium vs. Russia, South Korea vs. Algeria and USA vs. Portugal,  generated 2.4 million views, 16% more views than the previous Sunday’s (June 15) three live streams.
  • The USA vs. Portugal match on Univision Digital was the most watched live stream on June 22, with 1.5 million views, ranking among the top ten most watched live streams in Univision Digital’s history.
  • More people watched the USA vs. Portugal match on Univision Digital than watched the 2014 World Cup opening ceremony and match combined (June 12).
  • The South Korea vs. Algeria match on June 22 received 453K views, followed by the Belgium vs. Russia match with 451K views.
  • The Univision Deportes App continues to rank as the No. 1 free sports app in the Google Play Store for the seventh consecutive day. The app has ranked among the top five free sports apps in both the Google Play Store and the Apple App Store since the start of the 2014 World Cup.

Sources: Adobe Analytics and Distimo.

SOCIAL HIGHLIGHTS:

  • Univision’s airing of the World Cup match between the U.S and Portugal on Sunday, June 22nd was the No. 1 program across all English and Spanish language broadcast networks that day in terms of Twitter unique authors and Tweets.
  • Also on the day of the matches, Univision was the No. 1 network across all English and Spanish language broadcast networks in ter,s of unique authors, Tweets, and Tweets per unique, beating ABC, NBC, FOX and CBS.

Source: Nielsen.

CONTACT:  Esther Mireya Tejeda (646) 560-4829 emtejeda@univision.net

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