Univision Deportes 2014 World Cup Audience is +48% Larger than 2010 World Cup through 14 Matches

06/17/14 . Univision PR

Univision Deportes Reaches 36.5 Million Total Viewers for 2014 World Cup to date

Ghana-USA Match Ranks as Most-Viewed USA Match in Univision Deportes World Cup History


Univision Deportes’ presentation of FIFA World Cup Brazil 2014™ is pacing ahead of its 2010 World Cup coverage by +48% among Total Viewers and +36% among Adults 18-49 through 14 matches. The matches aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), from Thursday to Monday, June 12-16, 2014.

  • The Ghana vs. USA match ranks as the most-viewed USA match in Univision Deportes’ World Cup history. The match delivered 4.8 million Total Viewers and 2.7 million Adults 18-49 on June 16 at 6:00 p.m.
  • Univision Deportes’ Ghana vs. USA match outdelivered the opening USA match (vs. England) of the 2010 World Cup by +17% with Total Viewers and +8% with Adults 18-49.
  • UDN, which has provided 24/7 World Cup coverage, averaged 136,000 Total Viewers and 90,000 Adults 18-49 in total day last week, No. 1 among all Spanish-language sports networks. UDN set a new ratings high as this was the most-viewed week ever in total day for a Spanish-language sports network.
  • UDN outdelivered MLB Network and Fox Sports 1 last week in total day among both Total Viewers and Adults 18-49. UDN averaged 136,000 Total Viewers and 81,000 Adults 18-49, outdelivering Fox Sports 1 by +43% and +170%, respectively, and besting MLB Network by +48% and +131%, respectively.

Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.

LOCAL HIGHLIGHTS:

Germany vs. Portugal

During the match between Germany and Portugal (12:00 p.m.-2:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

Univision stations outdelivered the same match on ESPN among:

  • Total Viewers, Adult 18-49 in Los Angeles, Miami, Houston, Dallas and Chicago
  • Adults 18-34 in Los Angeles, Houston, Dallas and Chicago

In fact, the Univision station had more than twice the audience of ESPN among:

  • Total Viewers in Los Angeles, Houston and Dallas
  • Adults 18-49 in Los Angeles, Dallas and Chicago
  • Adults 18-34 in Houston or Dallas

During the Germany vs. Portugal match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:

  • Total Viewers in Los Angeles
  • Adults 18-49 Los Angeles, Houston, Chicago, San Francisco and Phoenix
  • Adults 18-34 Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

Iran vs. Nigeria

During the match between Iran and Nigeria (3:00 p.m.-5:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

Univision stations outdelivered the same match on ESPN (3:00 p.m.-5:00 p.m. ET) among:

  • Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston, Dallas and Chicago, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, Dallas, Phoenix and Sacramento

In fact, Univision stations had more than twice the audience of ESPN among Total Viewers and Adults 18-34 in Los Angeles and Dallas; and more than three times the ESPN audience among Total Viewers in Miami and among Adults 18-49 in Los Angeles, Miami and Dallas.

During the Iran vs. Nigeria match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:

  • Total Viewers in Los Angeles and Phoenix
  • Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento

Ghana vs. USA

During the match between Ghana and USA (6:00 p.m. – 8:00 p.m. ET), Univision was the highest rated broadcast station among:

  • Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

Univision stations outdelivered the same match on ESPN among:

  • Total Viewers in Los Angeles, Miami and Dallas
  • Adults 18-49 in Los Angeles, Miami, Houston and Dallas
  • Adults 18-34 in Los Angeles, Houston and Dallas

During the Ghana vs. USA match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:

  • Total Viewers in Los Angeles, Miami and Phoenix
  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

Source: The Nielsen Company, NSI, (06/16/14), Germany vs. Portugal game time 12:00 p.m. – 2:00 p.m. ET, Iran vs. Nigeria game time 3:00p.m. – 5:00 p.m. ET, Ghana vs. USA game time 6:00 p.m. – 8:00 p.m. ET (match time). Live game across time zones. Live +SD.

DIGITAL HIGHLIGHTS:

  • The first five days of the 2014 World Cup (June 12 to 16, 2014) are the top five most visited days in Univision Digital history. Monday, June 16, tops the list as Univision Digital’s highest traffic day ever with over 8.0 million visits, 2% more visits than Friday, June 13, Univision Digital’s second highest traffic day.
  • Univision Digital’s presentation of three 2014 World Cup matches generated over 4.5 million live stream views on June 16, making it Univision Digital’s second highest day for live stream views, after June 13 with 4.6 million views. Univision Digital’s average live stream views per match for the 2014 World Cup is pacing ahead of its 2010 World Cup average views per match by +128% through 14 matches.
  • The Germany vs. Portugal match was Univision Digital’s most watched live stream on June 16 and second most watched Univision Digital live stream ever, with over 2.0 million views. The most watched live stream on Univision Digital continues to be the Mexico vs. Cameroon match that took place on June 13 and generated 2.8 million views.
  • The USA vs. Ghana was the second most viewed live stream on June 16, with over 1.7 million views and ranks as the fourth most watched live stream on Univision Digital to date.
  • The Iran vs. Nigeria game generated 867K views on June 16, ranking as the seventh most watched live stream ever on Univision Digital.
  • Also on June 16, the Univision Deportes app earned the #1 position in the free sports app category in the Google Play Store and #3 in the Apple App Store. The app continues to rank among the top five free sports apps since the 2014 World Cup launch, in both the Google Play Store and the Apple App Store.

Sources: Adobe Analytics and Distimo.

SOCIAL HIGHLIGHTS:

  • Univision’s airing of the World Cup match between Ghana and the United States on Monday June 16th was the No. 1 program across all English and Spanish language broadcast networks that day in terms of Twitter unique authors and Tweets, followed by the airing of the World Cup matches between Germany and Portugal, and Iran and Nigeria, also on Univision.
  • Additionally, on the day of the matches, Univision was the No. 1 network across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating ABC, NBC, FOX and CBS.
  • Also on Monday June 16th, Univision Deportes was the No. 3 network across all English and Spanish language cable networks in terms of unique authors and Tweets.

Source: Nielsen.

CONTACT: Esther Mireya Tejeda (646) 560-4829 emtejeda@univision.net

###

  • This field is for validation purposes and should be left unchanged.
7ads6x98y