Univision’s Evening News, “Al Punto” and “Primer Impacto” Show Double-Digit Growth in Key Demos during Q1 2013

04/09/13 . Univision PR
Network’s Late Night News Continues to Out-Perform ABC’s “Nightline,”
CBS’ “Late Late Show with Craig Ferguson” and NBC’s “Late Night with Jimmy Fallon” and “Last Call with Carson Daly”

MIAMI – APRIL 9, 2013 – Univision News, the award-winning division of the leading media company serving Hispanic America, Univision Communications, Inc, delivered a strong First Quarter 2013 performance with double-digit year-over-year audience growth in key demos. This includes its national evening newscast “Noticiero Univision” (Univision News), Sunday morning public affairs show “Al Punto” (To The Point) and weekday newsmagazine program “Primer Impacto” (First Impact).

  • “Noticiero Univision” (Monday-Friday, 6:30 p.m.)
    • Up among Adults 18-49 (+11% to 990,000), Adults 25-54 (+13% to 1.0 million) and Total Viewers 2+ (+8% to 2.1 million).
    • Generated the highest audience growth among Adults 18-49 in comparison to the English-language broadcast evening news:  both “CBS Evening News” and “NBC Nightly News” declined by -2%, while “ABC World News Tonight” remained relatively flat.
  • “Primer Impacto” (Monday-Friday, 5 p.m.)
    • Audience increases among Adults 18-49 (+12% to 837,000), Adults 25-54 (+15% to 846,000) and Total Viewers 2+ (+15% to 1.8 million).
  • “Al Punto” (Sunday, 10 a.m.)
    • Strong audience growth of +11% with Adult 18-49 viewers (381,000) while its English-language Sunday morning counterparts experienced substantial audience declines: ABC’s “This Week” (-20% to 463,000), CBS’ “Face the Nation” (-30% to 435,000), NBC’s “Meet The Press” (-10% to 640,000) and “FOX News Sunday” (-16% to 315,000) – all showed an average decline of  -18% in this key demographic.

“It is a source of great pride to watch our news programming continue to thrive,” said Univision President of News, Isaac Lee.  “The credit for this success goes to our award-winning team and their unrivaled ability to create news content that is culturally-relevant to our unique audience – one that is a generation younger than the average news viewer  and tunes to Univision’s programs to find information they cannot anywhere else.”

In late night, “Noticiero Univision: Edicion Nocturna” (Monday-Friday, 11:30 p.m.-12 a.m.) also delivered more Adult 18-49 (763,000) viewers than ABC’s “News Nightline,” CBS “Late Late Show With Craig Ferguson” and NBC’s “Late Night With Jimmy Fallon” and “Last Call With Carson Daly” to rank as the sixth most-watched regularly scheduled late night program across all broadcast television during Q1 of 2013.

In the current season, “Noticiero Univision,” Primer Impacto,” “Al Punto” and “Noticiero Univision: Edicion Nocturna” are also reporting audience growth over the same weeks in the 2011/2012 season among Adults 18-49, Adults 25-54 and Total Viewers 2+.

For more information about Univision News, visit Noticias.Univision.com.

Source: The Nielsen Company, NPM (12/31/2012-03/31/2013 vs. 12/26/2011-03/25/2012), Most Current data.  “Noticiero Univision” airs M-F 6:30pm-7:00pm, “Primer Impacto” airs M-F 5:00pm-6:00pm, “Noticiero Univision: Edicion Nocturna” airs M-F 11:30pm-12:00am and “Al Punto” airs Sunday 10:00am-11:00am. Season-to-date comparisons based on (09/24/2012-03/31/2013 vs. 09/19/2011-03/25/2012), Most Current data.

CONTACT: Jose Zamora, (305) 471-4038, josezamora@univision.net
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