“Amor Bravío” Finale Makes Univision No. 1 Broadcast Network among Adults 18-49 and Adults 18-34

04/15/13 . Univision PR
Novela Reaches 6.2 Million Viewers in its Highly-Anticipated Ending
“Amor Bravío” Finale Made Univision Stations No. 1 Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento in the Time Period

 


 

MIAMI – APRIL 15, 2013 – Univision Communications Inc., the leading media company serving Hispanic America, announced today that the Friday, April 12 finale of the hit novela “Amor Bravío”(Fierce Love) made the Univision Network the No. 1 broadcast network among all key demographics, including Adults 18-49 and Adults 18-34 – both during the one-hour finale (10 p.m.-11 p.m.) and during the entire night (8 p.m.-11 p.m.) – outperforming ABC, CBS, NBC and FOX.  In fact, Univision held a strong advantage over its closest competitor, ABC, on this night with both Adults 18-49 (by a +58% margin or +874,000 more viewers) and with Adults 18-34 (by a +77% margin or +462,000 more viewers).

This marks the 35th time in the current season that Univision ranks No. 1 for an entire night with Adults 18-34 and the 25th time with Adults 18-49. Season-to-date, Univision continues to rank as the No.1 broadcast network on Friday night with both Adults 18-49 and Adults 18-34.

The finale of “Amor Bravío”ranked as the No. 1 program on all of broadcast television among Adults 18-49 and Adults 18-34. It also ranked as the fifth most-watched program on all of broadcast television among Total Viewers 2+, out-performing first-run episodes of ABC’s “Happy Endings,” NBC’s “Fashion Star” and “Rock Center with Brian Williams.” In fact, among Total Viewers 2+, Univision ranked as the No. 3 broadcast network (beating NBC by a +69% advantage or +2.1 million more viewers) during the 10 p.m.-11 p.m. time period. For the entire night, Univision finished as the No. 2 broadcast network with Total Viewers 2+, surpassing FOX by nearly two times their audience, NBC by a +55% advantage and ABC by a +2% advantage.

Reaching 6.2 million viewers who tuned in to all or part of the one-hour broadcast, the finale of “Amor Bravío” was the highest-rated telecast in its full-run, delivering an average audience of 5.2 million Total Viewers 2+, 2.8 million Adults 18-49 and 1.2 million Adults 18-34.

On Univision local stations, “Amor Bravío” made Univision the No. 1 broadcast station in the time period among:

  • Total Viewers 2+ in Los Angeles, Miami, Houston and Sacramento
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento

Additionally, “Amor Bravío” ranked as the No. 1 broadcast program in primetime among:

  • Total Viewers 2+ in Miami, Houston and San Francisco
  • Adults 18-49 in New York, Miami, Houston, Dallas, Chicago and Phoenix
  • Adults 18-34 in Miami, Dallas and Phoenix

During the time period, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined in Los Angeles, Houston and Dallas among Adults 18-49 and Adults18-34.  In fact, “Amor Bravío” had more than three times the combined viewership among Adults 18-34 in Houston and Los Angeles, and more than two times the audience among Adults 18-49 in Houston.

On social media platforms, according to Social Guide:

  • #amorbravio was among the Top 20 TV series hashtags the night of Friday, April 12
  • The Univision Twitter account was among the Top 20 handles mentioned the evening of April 12
  • Silvia Navarro and Cristian de la Fuente, the main protagonists of “Amor Bravío” were among the Top 20 TV stars mentioned the night of April 12
Throughout its full-run, fans of “Amor Bravío” visited NovelasySeries.com online and on mobile to get the latest information – from novela previews and highlights, video interviews with the stars, character bios and photos, and exclusive interactive content. Fans also participated in trivia, polls and discussed the latest drama on dedicated Novelas y Series forums. Viewers also joined the conversation on Twitter via @Univision, and commented along with others on Facebook.com/Univision.

Source: The Nielsen Company, NPM, Friday (4/12/2013) 8 p.m.-11 p.m.  Univision’s primetime line-up included “Porque El Amor Manda,” “Amores Verdaderos” and “Amor Bravío” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings.  Reach base on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Live+SD.  The Nielsen Company, NSI, Friday (4/12/13), “Amor Bravío” aired Friday 10 p.m.-11 p.m. E/PT, 9 p.m.-10 p.m. Central.  Primetime is defined as ABC/CBS/NBC/IND/SLTV Friday 8 p.m.-11 p.m. (7 p.m.-10 p.m. CT) and FOX/CW Friday 8 p.m.-10 p.m. (7 p.m.-9 p.m. CT).  Live+SD.

CONTACT: Marielena Santana, 212-455-5233, msantana@univision.net

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