We spend a lot of time consulting on Total Market Strategy approaches. We’ve also written about Total Market Strategy in this very space. It has become an imperative in the business world because marketers and researchers know in order to succeed in today’s multicultural nation, they must consider all of their consumers from the start. Not only does it make sense from a cost efficiency standpoint, it also allows brands to reach more customers with relevant insights that drive growth.
These are just a few of the points that I’ll discuss with Ida Chacon, vice president at Latinum Network, during our next Hispanic 411 webinar. Ida is uniquely positioned to speak on Total Market Strategy. Her team collaborates with Latinum Network’s more than 80 member companies across nearly 20 industries. The tie that binds them? They are all are actively targeting Hispanic consumers and sharing their insights and learnings.
Please join us on February 13 at 2PM ET by registering here. We’ll discuss why a Total Market Strategy makes business sense, review its organizing principles, and share our market entry road map illustrated by real-world examples.