Pharma Marketers Should Speak ‘Salud’
MediaPost Blogs — May 29, 2012 by Eric Talbot
The influence of the Latino culture can be witnessed in many facets of American life today – from the foods we eat to the music we hear to the faces we see on television and movie screens across the country. With Census figures reporting that the Hispanic population will account for most of the U.S. population’s growth throughout the decade, Hispanics’ sphere of influence will only increase. And nowhere can this influence be potentially most felt than in your company’s bottom line.
According to Pew Research Center, one in four births today is to a Hispanic mother – accounting for the booming population of over 50 million. Yet research from United Healthcare’s OptumInsights shows that Hispanics are more likely than non-Hispanics to have disease symptoms without a diagnosis. This, in turn, leads to poorer health outcomes.