A ‘Bueno’ Policy

07/10/12 . Insights Team

Best’s Review – July 2012 by Roberto Ruiz

Whether you follow political news or entertainment news, recent headlines speak to the rising influence and power of the Hispanic community.Why? Because according to the U.S. Census Bureau, the Latino population in the United States has soared to more than 50 million people.

This growth is so robust that Hispanics accounted for more than half of the U.S.’s population increase from 2000 to 2010—and it’s showing no signs of slowing. The Census Bureau reports that through 2020, Hispanics are projected to drive the growth of the teen and young adult population by more than 95% and 88%, respectively.

These numbers are enough to grab anyone’s attention. But let’s put it in terms that will drive any auto insurance marketer to speak Español—again according to the census figures, every 30 seconds another Hispanic person turns 16, while two non-Hispanics hit retirement age.

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