The Checkout: Hispanics’ Path to Purchase Revealed
By Elizabeth Ellers Last week Univision revealed the findings of a study conducted in partnership with SmartRevenue that tracks the “Hispanic Path to Purchase. Discussed at a “Hispanic 411: Insights to Grow Your Business” webinar, the study... Read More
“Copa Univision,” The Fastest Growing Amateur Soccer Tournament In The U.S., Arrives To Communities Across The Nation
Successful Soccer Tournaments in Texas, Florida & California Lead to Similar Competitions around the Country NEW YORK – JULY 31, 2012 – The Univision Television Group will extend the annual “Copa Univision” event, a family-friendly tournament that... Read More
Broadcasting & Cable Spotlights Univision’s Path to Purchase Study on how Hispanics Buy Frozen Foods and Snacks
Univision Study Offers Food Marketers Advice About Shopping Habits of Hispanic Consumers By John Consoli A Univision study conducted by SmartRevenue has found that Hispanic consumers are significantly more influenced by TV ads than non-Hispanic consumers, at... Read More
Univision Study Reveals Factors Influencing Purchasing Decisions Among Hispanic Consumers
NEW YORK, NY – JULY 27, 2012 – Univision Communications Inc., the leading media company serving Hispanic America, revealed the findings of a study, conducted in partnership with SmartRevenue, that tracks the “Hispanic Path to Purchase” in... Read More
Top-Selling Latin Artists Wisin & Yandel Join Univision Radio’s H2O Music Festival in Los Angeles
Wisin & Yandel and John Legend to Showcase Full Performances on August 25 Festival will also Feature Snoop Dogg, Paulina Rubio, Gym Class Heroes, Intocable, Ozomatli and More LOS ANGELES, CALIF. – JULY 26, 2012 – Univision... Read More