The Checkout: Hispanics’ Path to Purchase Revealed

07/31/12 Univision PR Articles Everything Food and Beverage Marketing Insights Retail

By Elizabeth Ellers Last week Univision revealed the findings of a study conducted in partnership with SmartRevenue that tracks the “Hispanic Path to Purchase.  Discussed at a “Hispanic 411: Insights to Grow Your Business” webinar, the study... Read More

“Copa Univision,” The Fastest Growing Amateur Soccer Tournament In The U.S., Arrives To Communities Across The Nation

07/31/12 Univision PR

Successful Soccer Tournaments in Texas, Florida & California Lead to Similar Competitions around the Country NEW YORK – JULY 31, 2012 – The Univision Television Group will extend the annual “Copa Univision” event, a family-friendly tournament that... Read More

Broadcasting & Cable Spotlights Univision’s Path to Purchase Study on how Hispanics Buy Frozen Foods and Snacks

07/31/12 Univision PR Univision in the News

Univision Study Offers Food Marketers Advice About Shopping Habits of Hispanic Consumers By John Consoli A Univision study conducted by SmartRevenue has found that Hispanic consumers are significantly more influenced by TV ads than non-Hispanic consumers, at... Read More

Univision Study Reveals Factors Influencing Purchasing Decisions Among Hispanic Consumers

07/27/12 Univision PR

NEW YORK, NY – JULY 27, 2012 – Univision Communications Inc., the leading media company serving Hispanic America, revealed the findings of a study, conducted in partnership with SmartRevenue, that tracks the “Hispanic Path to Purchase” in... Read More

Top-Selling Latin Artists Wisin & Yandel Join Univision Radio’s H2O Music Festival in Los Angeles

07/26/12 Univision PR

 Wisin & Yandel and John Legend to Showcase Full Performances on August 25  Festival will also Feature Snoop Dogg, Paulina Rubio, Gym Class Heroes, Intocable, Ozomatli and More LOS ANGELES, CALIF. –  JULY 26, 2012 – Univision... Read More