By: Michele Kessler, Senior Vice President, Client Development Group at Univision Communications Inc.
NPD recently cited the Hispanic population “among the factors that will shape the restaurant industry in 2012 and beyond.” So, how do you build marketing campaigns that will get Hispanics in the door? What menus and environment will create brand loyalty? Univision commissioned Burke to conduct primary research to answer these questions and more.
Join us on April 3 at 2 p.m. ET for the third installment of our Hispanic 411 webinar series for marketers and agencies. We’ll discuss what drives Hispanics to visit quick service restaurants (QSRs) and when they are most likely to visit; how brands can encourage trial; and how to make Hispanic millennials loyal customers. We’ll also help you understand how NPD’s new CREST® Hispanic and the Univision Burke study can work together to inform your strategy.
To sign up for the webinar, please click here.