Univision Helps Hispanic America Shed Weight with New Reality Production “Si Se Puede” – A Show from Dave Broome, The Creator of The Biggest Loser, and Emilio Estefan
Premiering on the Univision Network in January 2012 and Later Available on Univision’s Online and Mobile Platforms at www.univision.com
New York, NY — Univision revealed its newest reality program for the 2011-2012 broadcast season, “Si Se Puede” (It’s Possible), from Dave Broome, the creator of The Biggest Loser, and Emilio Estefan. The program will be coproduced by Estefan Film and Television Productions and Broome’s 25/7 Productions. “Si Se Puede” is a new fitness and weight loss competition geared towards Hispanic families who wish to lose weight and change their lives for the better. The reality show is slated to air on the Univision Network in early 2012.
“‘Si Se Puede’ is another example of the powerful, exclusive entertainment programming Univision brings to Hispanic America,” said Cesar Conde, president of Univision Networks. “This program featuring real life challenges will connect and entertain families like never before.”
“I’m thrilled to be making this ground-breaking series with Univision, that will not only be fun and entertaining, but will also be motivational and hopefully inspire millions of people around the world,” said Broome.
“I’m proud to partner with Univision and Dave Broome to produce television that will promote healthier and happier families especially at a time when obesity amongst Latinos is at an all time high. It’s been my life work to help others fulfill their dreams and I know this show will change the lives and fulfill the dreams of many,” said Estefan.
The program will feature three to four families, a panel of judges, and a team of trainers and nutritionists who will help contestants achieve their goal of significantly shedding off pounds for a healthier body. “Si Se Puede” will feature an array of challenges, including outdoor activities that integrate outside audiences for an interactive experience. Production kicks off in Los Angeles this October.
Fans will count on multiplatform access to “Si Se Puede” with a dedicated site online and on mobile at www.Univision.com that will feature exclusive footage not available on TV, contestant bios, weekly recaps and episodes on demand. Users will also be able to follow the fitness regime with healthy recipes, nutrition and exercise tips. On mobile, users will be able to vote for their favorite contestant, watch full episodes and receive SMS alerts for the latest on the program.
“Si Se Puede” will air weekly in primetime, showcasing entertainment and sports personalities. Exclusive elements of the program will be cross-integrated on Univision’s entertainment programs.
The deal was brokered by WME.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 88% of U.S. Hispanic households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and service, and Univision Partner Group, a specialized advertising and publisher network; and Univision Emerging Networks, a suite of six cable offerings including De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
About 25/7 Productions
25/7 Productions is a leading independent production company launched in 2003 by Dave Broome. The company produces innovative entertainment programming in television, online and full-length documentaries for National and Prime Cable Networks. The company maintains its full-service production facility in Los Angeles. For more information, please visit www.257productions.com.
About Estefan Film and Television Productions Inc.
Estefan Film and Television Productions Inc. is a preeminent production company based in Miami, Florida and headed by 19 time Grammy award winner and world-renowned entrepreneur Emilio Estefan. Estefan Film and TV has produced large-scale concert specials, documentaries, award-winning music videos and television series for national and premier cable networks, including HBO and Showtime. In 2008, Estefan Film and TV produced ’90 Millas: The Documentary’ which made its United States premiere at the Tribecca Film Festival before playing the film festival circuit around the world. Estefan Film and TV has also produced primetime shows and specials like the Hispanic Heritage Awards, “Nuestra Navidad” (a yearly holiday music special produced for the Univision Network), the closing ceremonies for the Olympic Games and several Super Bowl Half-Time Shows and has co-produced the live primetime telecast of the Latin Grammys.
Univision Communications Inc.