Insights to Grow Your Business
- By: Lisa McCarthy, Executive Vice President of Client Development Group at Univision Communications Inc.
Each month, Univision’s team of over 50 Client Development Group experts consult with hundreds of clients and agencies across the country to help them develop and execute their strategy to win with Hispanic consumers. Whether their concern is ‘how do I enroll senior management,’ ‘which of my brands has a right to win,’ ‘which creative execution will drive action,’ ‘where should I spend my Spanish-language media dollars,’ or ‘how can I measure my results,’ this team can help.
To help marketers even further, Univision is scaling its Hispanic consumer and marketing insights with a new webinar series, Hispanic 411: Insights to Grow Your Business. The first installment is taking place on September 28 at 2 p.m. ET and will feature our Brand Solutions Senior Vice President Graciela Eleta and Senior Director Liz Sanderson discussing one of our most frequently asked questions: ‘How do I connect with bilingual Hispanics?’ Graciela and Liz will address the keys to understanding acculturation and language through a series of recent video ethnographies Univision conducted with bicultural Hispanics. The marketing implications revealed will help take your business to new heights.
Stay tuned for more webinars from Univision on hot topics like Hispanic creative, the Hispanic patient and the Hispanic sports fan. If there is something you would like us to cover, please let us know. We are your partners in growth.