Ready to Reach Hispanic America?

Univision Reaches 8 Million Viewers and Ranks as No. 1 Network, Regardless of Language, with Finale of “La Fuerza del Destino”

12/28/11 . Univision PR


MIAMI, FL – DECEMBER 27, 2011 – Monday night’s two-hour conclusion of “La Fuerza del Destino” (“The Power of Destiny”) reached nearly 8 million viewers who tuned in to all or part of the broadcast. The finale, followed by a special episode of “Don Francisco Presenta” (“Don Francisco Presents”), which delivered an average audience of over 3.6 million viewers, led the Univision Network to a first place finish among all broadcast networks, regardless of language on Monday night across all key demographics.

The hit novela’s finale delivered an average audience of 6.2 million Total Viewers 2+, 3.4 million Adults 18-49, 1.9 million Women 18-49, 1.6 million Men 18-49, 2.0 million Adults 18-34, 1.0 million Women 18-34 and 963,000 Men 18-34.

The No. 1 program on broadcast television on Monday night among Adults 18-49, Adults 18-34, Men 18-49 and Women 18-49, the finale of “La Fuerza del Destino” also ranks as the most-watched telecast in the novela’s full-run across key demographics.

This marks the 40th night Univision has ranked as the No. 1 broadcast network among Adults 18-49 – an 11% increase from 2010. Monday night’s novela finale also marks the 91st night Univision has ranked as the No. 1 broadcast network among Adults 18-34 – a 12% increase from last year.

Locally, “La Fuerza del Destino” was the No. 1 broadcast program in primetime among:

  • Total Viewers 2+ in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

The finale of “La Fuerza del Destino” had higher viewership than that of ABC, CBS, NBC and FOX stations combined in the following markets:

  • Among Adults 18-49 in Los Angeles, Houston and Sacramento
  • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Sacramento

As a result of the novela finale, Univision ranked as the fourth most socially active television network on Dec. 26, according to social TV data from The finale of “La Fuerza del Destino” generated nearly 28 million impressions on Twitter on Monday, according to Radian6.

Source: The Nielsen Company, NPM Monday (12/26/2011) 8:00pm-11:00pm.  Univision’s “La Fuerza del Destino” two-hour grand finale and “Don Francisco Presenta” based on Fast National Ratings and English-language broadcast networks based on Fast Affiliate Ratings. Reach based on NPM Fast Cume for Total Viewers 2+, 6+ minute qualified audience (visitors included), Live+SD. The Nielsen Company, NSI Ratings (12/26/2011), “La Fuerza del Destino” aired Monday 8-10pm E/PT, 7-9pm Central.  Primetime is defined as ABC/CBS/NBC/IND/SLTV Monday 8-11pm (7-10pm CT) and FOX/CW Thursday 8-10pm (7-9pm CT).  Live+SD. The NielsenCompany, NPM (12/27/2010-12/26/2011) VS. (12/28/2009-12/27/2010). MON-SAT 8PM-11PM, SUN 7PM-11PM, Rankings Based on Broadcast Nets Only. LIVE+SD. NOTE: Data for 12/23/11, 12/24/11 and 12/25/11 Based on fast affiliates.


Marielena Santana


About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit


  • This field is for validation purposes and should be left unchanged.
read more
Back to Top