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Univision Surpasses the Competition and Ranks as the #1 Network for the Night Reaching 10.8 Million Viewers with CONCACAF Gold Cup Final

06/28/11 . Univision PR

USA vs. Mexico Match Shattered Records as the Highest-Rated Gold Cup Tournament and Primetime Sports Broadcast in Univision History June 25 Match also Ranks as #1 Program of the Entire Day in Several Local Markets and in Los Angeles Five Times the Combined Viewership of the ABC, CBS, NBC and FOX Stations Among Persons 2+ UnivisionDeportes.com’s Free Live Streaming Delivers over 100,000 Unique Media Players

Miami, FL — Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive Spanish-language coverage of Saturday night’s USA vs. Mexico final match – part of the 2011 CONCACAF Copa Oro (Gold Cup) – has broken records as the highest-rated primetime sports broadcast ever on Univision across all key demographics. Additionally, it was the top-rated Copa Oro tournament broadcast in the network’s history with approximately 20 million unduplicated viewers tuning in to some or all of Univision’s Copa Oro 2011 coverage through the semifinal game.

With over 10.8 million viewers tuning in to all or part of the broadcast, and with an average audience of nearly 8 million Persons 2+ and 4.7 million Adults 18-49, Mexico’s 4-2 come from behind victory led Univision to be the #1 network, broadcast or cable, on Saturday night. Plus, on Univision local stations, the USA vs. Mexico match was the #1 broadcast program of the entire day, regardless of language, among Persons 2+, Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and People 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento.

In conjunction to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision offered free streaming of all CONCACAF Copa Oro matches online at www.UnivisionDeportes.com, where the USA vs. Mexico resulted in over 100,000 unique media players, according to MRC audited Univision Online Metrics. Over the three-week tournament, Copa Oro content on the site received 2.75 million visits and 15.6 million page views.

ADDITIONAL NATIONAL HIGHLIGHTS:

Univision’s broadcast of Saturday night’s Copa Oro final featuring Mexico versus USA (8:54 p.m. to 11:04 p.m. ET) averaged:
• 8.0 Million Persons 2+ (7,981,000)
o #1 program of the night beating all primetime programming regardless of language including CBS’ first-run airings of “Crimetime” and “48 Hour Mysteries”
• 3.5 Million Persons 12-34 (3,521,000)
o #1 program of the night beating all primetime programming regardless of language including CBS’ first-run airings of “Crimetime” and “48 Hour Mysteries”
o #2 primetime program of the week regardless of language beating NBC’s “The Voice” as well as all airings of “America’s Got Talent,” FOX’s “So You Think You Can Dance,” and ABC’s “Expedition Impossible” and “The Bachelorette”
o More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
• 2.8 Million Adults 18-34 (2,796,000)
o #1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
o #1 primetime program of the week regardless of language
o More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
• 4.7 Million Adults 18-49 (4,719,000)
o #1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
o #3 primetime program of the week regardless of language beating the Tuesday and Wednesday night editions of NBC’s “America’s Got Talent,” ABC’s “Expedition Impossible,” and FOX’s Wednesday and Thursday editions of “So You think You Can Dance”
o More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
• 1.7 Million Men 18-34 (1,702,000)
o #1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
o #1 primetime program of the week regardless of language
o More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
• 2.9 Million Men 18-49 (2,876,000)
o #1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
o #1 primetime program of the week regardless of language

Source: The Nielsen Company, NPM; Live + SD 6/20-6/26/11, Reach based on 6/25/11 Nielsen Fast Cume, 6+ minute qualifier.

On the night, Univision was the most-watched primetime network regardless of language among:
• Total Persons 2+ (6,490,000)
• Persons 12-34 (2,786,000)
o More than ABC, CBS, FOX and NBC combined
• Adults 18-49 (3,788,000)
o More than ABC, CBS, and NBC combined
• Adults 18-34 (2,222,000)
o More than ABC, CBS, FOX and NBC combined
• Men 18-49 (2,282,000)
o More than ABC, CBS, FOX and NBC combined
• Men 18-34 (1,332,000)
o More than double ABC, CBS, FOX and NBC combined

Source: The Nielsen Company, NPM; Live + SD, 6/25/11.

Overall approximately 20 million unduplicated viewers tuned in to some or all of Univision’s Copa Oro tournament through the semifinal match, and with the final match delivering another record breaking performance, Copa Oro 2011 finishes as the most successful Copa Oro ever in Univision’s history, increasing across key demos versus Copa Oro 2009 by:
• +36% Persons 2+ (2,250,000)
• +36% Persons 12-34 (951,000)
• +34% Adults 18-34 (803,000)
• +36% Adults 18-49 (1,423,000)
• +37% Men 18-34 (529,000)
• +36% Men 18-49 (929,000)

Source: The Nielsen Company, NPM; Live + SD data; Gold Cup 2011 (6/5/11-6/25/11) vs. Gold Cup 2009 (7/3-7/26/2009).

LOCAL HIGHLIGHTS:

Regardless of language, Univision had the highest viewed local stations during the Copa Oro final match between USA and Mexico:
• Among Persons 2+, Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

Univision’s coverage of the Copa Oro final match between USA and Mexico was also the #1 broadcast program during entire week (Monday to Sunday, 6:00 a.m. to 2:00 a.m.):
• Among Persons 2+ in Miami, Houston and Dallas
• Among Adults 18-49, Men 18-49 and Adults 18-34 in Miami, Houston, Dallas, San Francisco and Sacramento
• Among Men and Persons 12-34 in Miami, Dallas, Chicago, San Francisco and Sacramento

During Univision’s coverage of the Copa Oro final match between USA and Mexico, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined:
• Among Persons 2+ in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
• Among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

In fact, during the Copa Oro final match, KMEX Univision 34 in Los Angeles had:
• More than five times the combined viewership of the ABC, CBS, NBC and FOX stations among Persons 2+
• More than 18 times the combined viewership of the ABC, CBS, NBC and FOX stations among Adults 18-49
• More than 26 times the combined viewership of the ABC, CBS, NBC and FOX stations among Men 18-49
• More than 16 times the combined viewership of the ABC, CBS, NBC and FOX stations among Adults 18-34
• More than 20 times the combined viewership of the ABC, CBS, NBC and FOX stations among Men 18-34
• More than 21 times the combined viewership of the ABC, CBS, NBC and FOX stations among Persons 12-34

Among Adults 18-49, Univision local stations had:
• More than two times the combined viewership than the ABC, CBS, NBC and FOX stations in Miami and Dallas
• More than four times the combined viewership than the ABC, CBS, NBC and FOX stations in Houston
• More than six times the combined viewership than the ABC, CBS, NBC and FOX stations in San Francisco and Sacramento

Among Adults 18-34, Univision local stations had:
• More than two times the combined viewership than the ABC, CBS, NBC and FOX stations in Miami and Chicago
• More than three times the combined viewership than the ABC, CBS, NBC and FOX stations in Dallas
• More than eight times the combined viewership than the ABC, CBS, NBC and FOX stations in Houston
• More than 12 times the combined viewership than the ABC, CBS, NBC and FOX stations in San Francisco and Sacramento

Source:  The Nielsen Company, NSI Impressions (6/20/11-6/26/11), live game across time zones. Live+SD.
About Univision Communications Inc
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 88% of U.S. Hispanic households and Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

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