Univision Interactive Media Receives Four 2009 Promax/BDA Latin America Awards

01/14/10 Rosemary Mercedes

Momentum Continues with 41 Promax/BDA Awards Won to Date

New York, NY — Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced four wins at the 2009 Promax/BDA Latin America Awards Competition, including two important advertising campaigns. Univision Interactive Media has received an impressive 41 Promax/BDA Awards since 2005.

The winners in the ìInteractive Applications Promotion Campaignî category were:

1.     Silver Award ñ ìVidas Cruzadasî

2.     Bronze Award ñ ìViva el SueÒo 2009î

3.     Bronze Award ñ ìState Farm and Vidas Cruzadasî

4.     Bronze Award ñ ìProcter & Gamble Always and Univision.comî

ìWe are excited to be recognized for our premiere marketing and production capabilities,î said Kevin Conroy, president of Univision Interactive Media, Inc. ìThese big wins demonstrate our ability to execute innovative integration efforts that enable our advertisers to connect with our fast growing audience in meaningful ways.î

State Farm and Univision.com partnered to sponsor the original webnovela, ìVidas Cruzadasî (Crossed Lives), to make targeted, meaningful connections with the large and growing online Hispanic community. The ìState Farm and Vidas Cruzadasî campaign illustrates how State Farmís ìbeing thereî brand message was seamlessly integrated within several episodes of the webnovela, online website, and text-to-win sweepstakes.

The ìProcter & Gamble Always and Univision.comî campaign raised brand awareness among Hispanic women for the new Always Infinity product with creative media throughout Univision.com. A branded forum within the Mujer section hosted the ìAlways Social Labî where consumers shared opinions and comments about Procter & Gambleís new product within a safe and trusted environment.

Supporting extraordinary pioneer efforts in electronic and broadcast media, Promax/BDA leads the conversation about the role marketing, promotion and design play in the value of media across content platforms.

About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision MÛvil, the industryís most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; GalavisiÛn, the countryís leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Companyís platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisaís pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Contact: Rosemary Mercedes
Univision Communications Inc.
212-455-5335
rmercedes@univision.net

 

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