Sites Include New Navigation, Social Media Integration, Enhanced Multimedia Offerings and an Upgraded Publishing System
New York, NY — Univision Interactive Media, Inc., the digital division of Univision Communications, Inc, the premier Spanish-language media company in the United States, announced the launch of 72 new online and mobile TV and Radio sites in 20 top Hispanic markets nationwide. This is part of Univisionís ongoing effort to drive growth on the local level, as well as enhance user experiences and maximize engagement and traffic across all its digital platforms. The initiative has already begun, and will continue through the end of the year.
ìThese new sites are an integral step in providing our users with a comprehensive and fully engaging local interactive experience that further strengthens our connection with Hispanics at the community level,î said Kevin Conroy, president, Univision Interactive Media. ìThese enhancements will grow our audience and engagement, while allowing us to better serve our advertisers and partners with expanded features and a stronger platform through which to reach our valuable audience.î
ìThis initiative strengthens our overall local media offerings, as Interactive plays an important role in the ongoing transformation of our local media business and in our long-term growth strategy,î said Peter Walker, president, Univision Local Media.
Local website enhancements will consist of relevant and interactive content including more video and photo offerings with improved functionality, social media integration and easier navigation. Each site will have an upgraded publishing tool that simplifies the development and delivery of content across all of Univision Interactive Mediaís local sites. Branding of local stations will also be more prominent on each site, including unique station URLs.
In addition to the new online and mobile sites that have already launched in Miami, Los Angeles and New York, new sites in the following markets will roll out through the end of the year: Chicago, Houston, Dallas, San Antonio and San Francisco; Austin and Phoenix; Fresno; San Diego and Sacramento; Puerto Rico, Atlanta and Philadelphia; El Paso and McAllen; and Las Vegas and Albuquerque.
To see a sample of the new sites, visit Miami-based WLTV Univision 23 at www.univision23.com and the Mix 98 WRTO 98.3FM at www.mix983.com.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. owns and operates a network of 18 national and 72 local online and mobile sites, including Univision.com, the countryís leading Spanish-language online publisher that features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision MÛvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; GalavisiÛn, the countryís leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Companyís platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisaís pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
Univision Communications Inc.