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Univision Interactive Media, Endemol USA Announce State Farm® as Sponsor of Highly Anticipated Original Webnovela

07/23/09 . Rosemary Mercedes

“Crossed Lives” to Seamlessly Integrate State Farm into this Eagerly Awaited Reunion of Megawatt Superstars Kate del Castillo and Guy Ecker

New York, NY — Univision Interactive Media, Inc., the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States, Endemol USA today announced State Farm, a leading insurer in the United States, as a sponsor of this summerís much-anticipated webnovela, ìCrossed Livesî (Vidas Cruzadas). Episodes will seamlessly integrate the State Farm brand, while exclusive digital content promises to engage fans through on their desktops and mobile devices.

ìThis unprecedented event provides a unique integration opportunity for leading advertisers like State Farm,î said Kevin Conroy, president of Univision Interactive Media. ìThis one-of-a-kind webnovela is the first of many initiatives that will bring long form branded entertainment to our audience.î

As one of the key sponsors, State Farm will make targeted connections with the large and growing online Hispanic community. The webnovela episodes effectively integrate State Farmís ìbeing thereî brand message, introducing a State Farm agent who lends important support and security to Kateís character.  Online offerings, specifically tailored to State Farmís message, will include video overlays, sponsored character bios and interactive polls where viewers will have a voice in choosing a plot outcome. State Farm will also reach mobile users easily through the text-to-win ìUltimate Fanî sweepstakes.

ìState Farm is excited about this innovative opportunity.  It provides us a unique platform to connect with consumers in a very relevant way,î said Mark Gibson, State Farm assistant vice president ñ advertising. ìWe feel nothing is more important than being there and ëCrossed Livesí allows us to share that message in an entertaining way.î

ìCrossed Livesî is the result of a partnership between Univision Interactive Media; Endemol USA, the leading producer of television programming specializing in reality and non-scripted genres for network and cable television; and Amistad Productions. It marks the highly anticipated on-screen reunion of telenovela megastars Kate del Castillo and Guy Ecker.

About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes (, the premier Spanish-language Internet destination in the U.S., and Univision MÛvil, the industryís most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates the Univision Network, the most–watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; GalavisiÛn, the countryís leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisaís pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit

About Endemol
Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits ìDeal or No Deal,î ìWipeout,î ì1 VS 100,î ìFear Factor,î ìExtreme Makeover: Home Editionî and ìBig Brother.î Endemol USA is a division of the Endemol Group, a prominent international content developer, producer and distributor of television and online programming.  The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 25 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Media set Group and Cyrte Group.

About State FarmÆ:
State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm’s 17,700 agents and 68,600 employees serve 81 million policies and accounts – more than 78.7 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.comÆ or in Canada statefarm.caÆ.

Contact: Rosemary Mercedes
Univision Communications Inc.


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