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Univision Interactive Media achieves record-breaking results with this year’s “Nuestra Belleza Latina”

05/21/09 . Rosemary Mercedes

Digital leader generates 210% increase in text message votes and double-digit growth in online traffic compared to last year.

New York, NY — Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced record-breaking results for this seasonís ìNuestra Belleza Latinaî (Our Latin Beauty), Univision Networkís popular show that combines the glamour of a beauty competition with the excitement of reality television.  Fans interacted on their mobile phones and online like never before, with mobile voting skyrocketing 210% over last year, and traffic to the Univision.com miscrosite (keyword: Nuestra Belleza Latina) generating double-digit growth during the season.

ìThe level of engagement we created around ëNuestra Belleza Latinaí clearly demonstrates the power of a fully-integrated cross-platform user experience,î said Kevin Conroy, president of Univision Interactive Media.  ìThe success of this yearís event is a result of seamless integration, and reflects the new approach weíre taking to build interactive programming experiences around Univisionís most important programming events.î

As in previous years, AT&T subscribers voted for their favorite contestants via text message and toll free voting, casting millions of votes throughout the season.  Over 12% of these votes came from text messages.

Exclusive mobile coverage on AT&T is non-stop with post-show highlights and behind the scenes video clips, downloads of the finalists, and the latest news and photos on our mobile website.  To date, coverage of ìNuestra Belleza Latinaî on the mobile website has generated nearly two million page views, with traffic still growing.

Univision.com also saw unprecedented interaction with over 45 million total page views (56% growth) and more than three million total visits (60% increase) to the showís microsite, compared to last year.  In addition, ìNuestra Belleza Latinaî was the most-searched keyword across all of Univision.com during this season.  Fans are still visiting Univision.com daily to view exclusive interviews and behind the scenes footage, share opinions on forums, and follow winner highlights.

Mobile Traffic: Quattro Wireless, February ñ May 2009 (Developer and host of the Univision mobile website)

Online Traffic: Univision.com Worldwide Traffic Analytics, MRC Accredited. 2008 Season includes 2/29/08-5/16/08; 2009 Season includes 3/1/09-5/17/09

About Univision Interactive Media:
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision MÛvil, the industryís most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; GalavisiÛn, the countryís leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisaís pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Contact: Adriana Ruiz-Lopez
Univision Interactive Media
212-455-4712
marketingcomm@univision.net

 

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