Disney-ABC International Television Latin America and Univision Sign Unprecedented Strategic Production Agreement

05/14/07 . Rosemary Mercedes

Desperate Housewives / Amas de Casa Desesperadas For Hispanic Viewers in the United States

Miami, FL — Univision, one of the top five broadcast networks in the United States, and Disney-ABC International Television Latin America, the international television distribution and production arm of The Walt Disney Company, have signed an unprecedented strategic production agreement. The agreement, which extends Univisionís commitment to present the most captivating programming of interest to Hispanics and carries on Disney-ABC International Television Latin Americaís expansion strategy, involves the special production of the successful ABC series Desperate Housewives for Hispanic viewers in the United States.

Desperate Housewives, one of the highest-rated series internationally and the winner of a Golden Globe for ìBest TV Series / Musical or Comedy,î is distributed to more than 200 countries throughout the world and currently has three original productions for the Latin American market. Disney-ABC International Television Latin America and the Univision Network will produce this version. The series will be called Amas de Casa Desesperadas and will air next season in Primetime.

Alina FalcÛn, Univision Network Executive Vice President and Operating Manager, and Fernando Barbosa, a Disney-ABC International Television Latin America Senior Vice President, signed the milestone agreement.

ìWe are delighted to join forces with Disney-ABC International Television Latin America on such an exciting property as Amas de Casa Desesperadasî said FalcÛn. ìOur collaboration enables us to provide a premier production of this renowned television series specifically for U.S. Hispanic viewers and deliver more of the best in entertainment that they have come to expect from Univision.î

ìThis strategic agreement between Disney-ABC International Television Latin America and Univision Network is the result of a common objective to provide U.S. Hispanic viewers with an outstanding original television production of Amas de Casa Desesperadas, based on ABC Televisionís highly successful original property, Desperate Housewives. This establishes a new benchmark in the industry in many respects. We expect great success from this collaborative initiative of both Domestic and International divisions of Disney-ABC Worldwide Television as well as Univision Network,î said Diego Lerner, President, Walt Disney Company Latin America.
ìTo us, this venture represents the beginning of new, out of the box content to the U.S. Hispanic TV market, through the number one U.S. Spanish-language broadcaster, Univision. It also represents the consolidation of our international versions of Desperate Housewives, locally produced in Argentina. This is the first time that our TV content, produced in Latin America, debuts in the leading U.S. Hispanic Primetime slot,î expressed Fernando Barbosa, Senior Vice President Disney-ABC International Television Latin America. ìNeedless to say, we are extremely happy and look forward to the success of this initiative and partnership.î
ìWhile this production agreement marks the first joint venture between Disney-ABC International Television Latin America and Univision, Disney-ABC Domestic Television has been licensing movies and off-network series to the network for several years, paving the way for the new endeavor. This collaboration is a natural extension of the existing partnership between Disney-ABC Domestic Television and Univision,î said Jared Goetz, Senior Vice President, Southeast Region Sales, Disney-ABC Domestic Television. ìWe are excited to take Disneyís relationship with Univision to the next level by providing an original production for the U.S. market and we hope that this is the first of many new endeavors.î

Like previous Spanish-language versions, POL-KA Producciones in Buenos Aires, Argentina, will produce Amas de Casa Desesperadas for the Univision Network. Its format and scripts will follow the original U.S. version, adapted to the preferences of U.S. Hispanics.

The world-renowned cast of stars for Amas de Casa Desesperadas will be announced separately.

 

UNIVISION COMMUNICATIONS INC.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 88% of U.S. Hispanic Households; GalavisiÛn, the countryís leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisaís pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
DISNEY-ABC INTERNATIONAL TELEVISION
Disney-ABC International Television is the international television distribution arm of The Walt Disney Company. It licenses over 30,000 hours of programming to over 1300 broadcasters across 240 territories worldwide. Disney-ABC International Television distributes a portfolio of motion pictures from Walt Disney Pictures, Touchstone Pictures and Miramax Films, network TV series, TV movies and miniseries, Disney-branded kids programming, ABC Daytime and ABC News programming as well as the Annual Academy AwardsÆ. The company also services the distribution of the Jetix Europe portfolio internationally. Disney-ABC International Television has been expanding its business portfolio to distribute U.S.-produced reality programs and exploits reality and scripted formats for local production; including local editions of ëExtreme Makeoverí in the UK, India, Belgium, Scandinavia and Hungary and Colombia, ëThe Amazing Raceí in Central Europe and Asia, and local versions of ‘Home Improvement’ and ‘Hope & Faith’ in Russia and Turkey respectively.

Contact: Lara Migliassi
Univision Networks
305-640-3711
marketingcomm@univision.net

Fabiola Bovino
Disney-ABC International Television Latin America
305-567-3785
Fabiola.bovino@disney.com

 

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